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Springs Window Fashions · 2 weeks ago

Senior Manager, Digital Marketing & Paid Media

Middleton, WI

Full-time

Onsite

Senior Level

7+ years exp

Springs Window Fashions is a leader in the window treatments industry, operating since 1939. They are seeking a results-driven Senior Manager of Digital Marketing & Paid Media to lead digital marketing programs and manage key marketing partnerships, focusing on driving measurable business growth through strategic media efforts.

Consumer Goods

Responsibilities

Lead planning, execution, and optimization of all paid digital campaigns (search, display, social, video, programmatic) and TV advertising

Serve as the primary point of contact for media and creative agency partners, ensuring alignment with brand objectives and ROI goals

Own budget management, media mix allocation, and performance reporting across channels

Oversee co-marketing initiatives with retail partners, ensuring consistent brand presence and effective demand generation

Collaborate cross-functionally with sales and channel teams to align marketing programs with partner goals and shopper journeys

Drive customer engagement and retention through email, SMS, and targeted paid media campaigns

Develop segmentation, personalization, and testing strategies to improve performance and enhance customer experience across the lifecycle

Partner with internal teams to ensure seamless integration of lifecycle marketing with broader digital efforts

Manage the digital marketing analytics function, ensuring accurate tracking, reporting, and actionable insights across all digital channels

Guide the development of dashboards and KPIs that measure marketing effectiveness, attribution, and ROI

Translate data into recommendations that inform media strategy, creative optimization, and audience targeting

Qualification

Digital MarketingPaid Media ManagementDigital AnalyticsAgency ManagementLifecycle MarketingBudget ManagementCustomer EngagementSegmentation StrategiesTeam LeadershipCollaboration