Azazie, Inc. · 2 months ago
Growth Marketing Manager (Paid Social)
San Jose, CA
Full-time
Onsite
Mid, Senior Level
$95K/yr - $115K/yr
5+ years expAzazie is a leading direct-to-consumer e-tailer specializing in bridal and evening wear. The Growth Marketing Manager for Paid Social will be responsible for driving customer acquisition and revenue growth through strategic planning and execution of paid social campaigns, while collaborating with cross-functional teams to optimize performance and insights.
E-CommerceRetailWedding
Responsibilities
Partner with the Director of Product to own strategic planning, execution, and optimization of Paid Social campaigns (Meta, TikTok, Pinterest, Snapchat, etc.)
Build always-on and seasonal campaign plans spanning annual, quarterly, and monthly roadmaps
Develop and maintain channel forecasts aligned with business goals, CAC targets, and revenue KPIs
Manage full-funnel campaigns from audience segmentation to conversion and remarketing
Perform ongoing optimizations across bids, budgets, audiences, placements, and creatives to maximize ROAS and efficiency
Design structured testing roadmaps (creative, audience, landing pages, placements) and rapidly implement learnings
Monitor performance metrics, diagnose trends, and surface actionable insights to improve conversion efficiency
Build data-driven recommendations and reporting dashboards
Partner with Analytics and Product to ensure accurate tracking, attribution, pixels, UTM structure, and data integrity
Work closely with Creative, Influencer, Organic Social, and Content teams to source, brief, and test ad creatives
Collaborate with Product and Tech to support landing page testing, site funnel optimizations, and experimentation
Conduct market and competitive research to identify industry trends, new formats, and emerging acquisition channels
Qualification
Required
5+ years of experience in growth, performance, or digital marketing with a strong focus on Paid Social (Meta required; Pinterest/TikTok strongly preferred)
Deep hands-on campaign management expertise in bid strategies, budget pacing, audience testing, and creative iteration
Proven track record scaling Paid Social or CAC-driven acquisition programs in a high-growth DTC or ecommerce environment
Highly analytical—comfortable with forecasting, A/B testing, and data deep dives to uncover insights
Solid understanding of conversion tracking, pixel management, attribution models, and retargeting
Proficient in Excel/Sheets and analytics platforms (Meta Ads Manager, GA4, attribution tools, etc.)
Strong communication skills and experience partnering cross-functionally with creative, product, engineering, and leadership
DTC ecommerce experience (fashion, bridal, apparel preferred)
Preferred
Experience collaborating with cross-functional teams preferred
Startup or high-growth brand experience preferred
Benefits
100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
Paid vacation days and sick leave
Paid Holidays + Floating Holidays
401k match
Parking/Commuter reimbursement (LA based employees only)
Free snacks and drinks in office
Employee discount
Gym access in building
Company engagement events
401(k)
Dental insurance
Health insurance
Paid time off
Company
Azazie, Inc.
AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Roberta Oglakhchyan- Black
Global Director of Public Relations & Partnerships
Recent News
Company data provided by crunchbase