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Bronco Wine Co. · 6 hours ago

Associate Brand Manager

Santa Rosa, CA

Full-time

Onsite

Entry, Mid Level

$82K/yr - $99K/yr

2+ years exp

Bronco Wine Company is a family-owned industry leader in wine marketing, seeking a dynamic Associate Brand Manager. This role focuses on supporting brand innovation and market activation while collaborating cross-functionally to deliver brand excellence.

Wine And Spirits

Responsibilities

Support development and execution of annual brand plans and innovation roadmaps (SKUs, packaging updates, line extensions) in partnership with Senior Brand Manager

Drive data‑backed analyses (shipments, depletions, distribution, velocity, trade channel performance) and present business review insights with actionable recommendations

Monitor and track brand P&L components — marketing spend, forecast vs actual, COGS, margin impacts — and manage budget/PO/vendor coordination for brand projects

Coordinate packaging/label development and compliance reviews (ensuring brand standards, regulatory adherence, speed‑to‑market)

Develop trade‑ and consumer‑facing tools: sales/distributor presentations, DTC/web content, influencer/social assets, experiential event materials, and POS

Plan, activate and support key events, wine competitions, tastings, distributor/retailer trainings, and field‑based trade programs to drive brand visibility and velocity

Manage social media platforms and digital content, ensuring consistent brand tone, voice, visual identity, and alignment with regional/in‑market assets

Collaborate across departments (Sales, DTC, E‑commerce, Production, Creative, Insights) and external agencies/vendors to ensure seamless project execution

Proactively identify competitor and category trends, channel shifts, consumer occasion insights, and recommend innovative brand and activation strategies

Thrive in a fast‑paced environment, managing multiple projects and priorities while maintaining executional excellence, attention to detail, and brand integrity

Qualification

Brand marketing experienceData analysisSocial media marketingMicrosoft ExcelProject managementCross-functional collaborationCommunicationAdaptabilityCreative mindsetLeadership

Required

Bachelor's degree in marketing, Business, or related field

2–4 years of brand marketing or CPG/beverage experience (wine/alcohol industry a plus!)

Familiarity with the 3‑tier alcohol beverage distribution system (supplier → distributor → retailer) and basic off‑premise/on‑premise channel dynamics

Strong proficiency in Microsoft Excel and PowerPoint (data tracking/reporting, presentations) and solid working knowledge of Microsoft Office/Teams systems

Demonstrated analytical mindset — comfortable with datasets that inform brand strategy, performance tracking, and commercial outcomes

Experience managing marketing/agency/vendor budgets and tools; able to follow through from brief to execution

Social media and digital marketing experience with an eye for brand voice and visual consistency

Organized, adaptable, resourceful, and ready to thrive in a high-energy, ever-evolving environment

Excellent written and verbal communication skills; ability to distill complex data into clear storylines and presentations

Passion for the wine industry, brand building, and innovation. Entrepreneurial mindset, willingness to learn, and ability to roll up sleeves

Company

Bronco Wine Co.

Founded in 1973, our family-owned company strives to continue and improve upon being vertically integrated, from the vineyard to the table, focusing on crafting quality wines for every table.

Founded in 1973

Ceres, California, USA

1001-5000 employees