Apply on Employer Site

Freeman Company · 2 days ago

Sr Paid Media Manager

Dallas, TX

Full-time

Hybrid

Senior Level, Lead/Staff

11+ years exp

Freeman Company is a global leader in events, aiming to redefine live experiences through innovative strategies. The Sr Paid Media Manager will oversee the strategy, execution, and optimization of paid digital media campaigns to drive awareness, engagement, and conversions, supporting the Marketing team in achieving its goals.

Event ManagementEvents

Responsibilities

Develop and lead paid digital media strategies across platforms (Search, Display, Paid Social, Programmatic, Content Syndication etc.)

Develop and lead multiple concurrent digital marketing strategies across several Freeman brands, optimizing audience targeting to reduce overlap and ensure brand distinction

Manage multi-million dollar ad budgets with clear ROI targets

Partner with analytics to track KPIs, report on campaign performance and measure success of channel mix

Lead performance analysis, A/B testing, and digital optimization efforts

Collaborate with audience marketing team to understand customer segmentation, new/optimizing segmentations and defining best channels to target (including new channels, platforms & tactics)

Collaborate with creative, content, and web teams to develop high-performing ad assets

Oversee external media agencies

Stay up to date on media trends and platform algorithm changes

Present campaign performance to stakeholders with strategic insights

Leverage latest AI tools to test, optimize and scale digital campaigns

Stay up to date on competitive analysis, competitor digital strategies and digital gaps

Provide reporting insights and guide the team on what’s resonating, continuously refining strategy and spend based on performance

Delivers high-level presentations and reports to executive and senior leadership, and is the SME for digital marketing best practices, strategy and execution

Qualification

Paid media strategyGoogle AdsMeta Business ManagerLinkedIn AdsA/B testingDigital campaign optimizationAnalytics toolsAttribution modelsStakeholder managementCommunication skillsCollaboration skillsTime management

Required

Bachelor's degree from a 4 year accredited college or university with a concentration in Marketing, Business, or related field is preferred, High School Diploma or equivalent with relevant work experience is required

11+ years experience in digital marketing with a focus on paid media

Proven track record of implementing and optimizing successful digital campaigns

Strong strategic thinking and analytical skills, with the ability to interpret data and make data-driven decisions

Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels

Deep expertise of platforms: Google ads, Meta Business Manager, LinkedIn Ads, Display ad tools (Terminus)

Strong understanding of attribution models, UTMs and media tracking

Experience with A/B testing and optimization framework

Analytical skills and experience with GA4, Looker Studio, etc

Understanding of Salesforce impacts and lead conversion reporting

Agency or in-house experience managing large-scale campaigns running at same time

Excellent communication, time management and stakeholder management skills