Phillips & King · 1 month ago
E-commerce Growth & Performance Marketing Manager
Moorpark, CA
Full-time
Onsite
Mid, Senior Level
4+ years expPhillips & King is a subsidiary of Kretek International, Inc. that is transforming its business through digital solutions for independent retailers. The E-commerce Growth & Performance Marketing Manager will lead strategies to drive traffic and conversions on the Shopify B2B platform, focusing on performance marketing and customer lifetime value.
Wholesale
Responsibilities
Own the end-to-end ecommerce growth marketing strategy for our Shopify B2B platform
Plan and execute paid and organic acquisition campaigns to drive traffic from qualified wholesale buyers (independent retailers and chain/distributor customers)
Optimize the full customer journey—from discovery to repeat purchase—using lifecycle marketing and data-driven personalization
Manage and optimize paid media channels (Search, Display, Retargeting, Referral) with a focus on ROAS and CAC
Partner with email marketing to deploy segmented, behavior-based campaigns that drive retention, cross-sell, and upsell
Define and track performance metrics such as CAC, CLV, ROAS, conversion rate, AOV, retention rate, churn, and more
Lead A/B testing across landing pages, product pages, and checkout flows to increase B2B conversion rates
Work with marketing and development teams to continuously optimize UX, mobile experience, site performance, and merchandising
Use first-party data and purchase behavior to personalize product recommendations, promotions, and messaging by customer segment
Utilize Shopify B2B tools and features (e.g., customer groups, purchase history) to tailor the e-commerce experience for wholesale customers
Collaborate with the marketing team to align marketing efforts with product availability, promotions, and customer lifecycle
Evaluate and recommend Martech solutions (CDP, analytics tools, marketing automation) that enhance ecommerce performance
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Information Technology, or related field and/or 4–6+ years of experience in ecommerce growth or performance marketing, ideally in B2B or wholesale industries
Strong understanding of the Shopify B2B platform and its built-in capabilities
Experience driving customer acquisition and retention using paid media, email, CRO, and on-site personalization
Experience with Project Management Software such as Monday
Proficiency in data and analytics tools: Google Analytics (GA4), Shopify Analytics, Klaviyo or other email platforms, A/B testing tools, and CRM/CDP platforms
Proven ability to manage campaign budgets with a focus on ROAS, CAC, and scaling performance channels
Experience working with segmented customer bases and developing campaigns tailored to each group
Excellent communication and reporting skills, with an ability to present findings and recommendations clearly
Self-starter who can operate independently and bring innovative ideas to the table
Preferred
Certification in eCommerce (e.g., Certified eCommerce Manager) is desirable
Company
Phillips & King
Phillips & King is a leading distribution company servicing independent retailers including smoke shops, liquor and convenience stores.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase