John M. Corcoran & Company · 2 days ago
Digital Marketing Analyst
Braintree, MA
Full-time
Hybrid
Entry Level
$37/hr - $54/hr
1+ years expJohn M. Corcoran & Company is seeking a Digital Marketing Analyst to support their digital marketing efforts across a portfolio of rental properties. The role involves overseeing websites and advertising platforms, monitoring performance metrics, and creating reports to inform stakeholders about web performance and lead generation.
Customer ServiceProperty DevelopmentProperty ManagementReal Estate
Responsibilities
Monitor the performance of Internet Listing Services, PPC, Display Ads, social campaigns and websites, identifying and measuring key performance indicators to ascertain conversion rates, click-through rates, bounce rates, and areas for improvement, using platforms such as Google Analytics and custom reports provided by ad agencies
Create and manage PPC, Display and Social ads as needed, either in-house or through a third party
Prepare comprehensive reports to inform stakeholders of web performance and lead generation. Present findings to asset managers to justify advertising spend or to request adjustments to budget
Create websites for new properties using templates provided by the company’s property management software
Manage online listings in platforms such as Google My Business, Bing and Apple Business Connect
Manage web creation performed by third party vendors. Provide progress updates to the marketing team and stakeholders and return timely feedback, suggestions, and edits to the vendors ensuring prompt delivery
Troubleshoot pricing and data feed issues related to online leasing
Audit websites for accuracy of office hours, rent specials, photography etc. Perform edits as needed
Work with IT on domain management and name server pointing
Keep abreast of search engine algorithms, accessibility requirements, and other best practices in website creation and management
Meet with and vet new vendors that can enhance digital marketing efforts
Lead or participate in special projects as needed
Qualification
Required
High school diploma
Minimum of 12 months of experience in leasing or marketing
Demonstrated knowledge of Microsoft Office suite of products
Knowledge of social media
Knowledge of survey platforms
Knowledge of website design/development
Highly organized with demonstrable prioritization and deadline management capabilities
Attention to detail
Strong customer service skills
Collaborative work style
Ability to multi-task
Company
John M. Corcoran & Company
From its founding in 1951, John and Leo Corcoran’s leadership and high ethical standards created a culture of excellence and fair dealing at John M.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-12-24
Company data provided by crunchbase