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New York Cares · 4 days ago

Sr. Officer, Marketing & Communications

New York, NY

Full-time

Onsite

Mid, Senior Level

$75K/yr - $87K/yr

6+ years exp

New York Cares is seeking a Senior Officer, Marketing & Communications to shape and execute marketing strategies. The role involves managing staff, leading digital content initiatives, and collaborating to extend the brand's reach and engage stakeholders.

Communities

Responsibilities

Support the Senior Director, Marketing & Communications in team organization, content development, and implementing strategic initiatives that advance the brand

Lead the organization’s email marketing and social media strategy on Instagram, TikTok, YouTube, and new platforms. Responsibilities include but are not limited to:

Build and manage the organization’s social and email calendar that engages current stakeholders and prospective supporters

Content collection and creation from volunteer projects, New York Cares events, and culturally relevant NYC events

Serve as the gatekeeper for highly visible content - ensuring all content is proofread, consistent with branding and messaging, approved, and relevant before posting

Monitor and engage in relevant social discussions about our organization, competitors, and/or industry, both from existing consumers as well as from brand new audiences

Support in the creation of ad campaigns for social media

Coordinate cross platform strategy with Marketing Specialist

Execute the organization’s marketing and communications focused strategic partnership initiatives. Responsibilities include but are not limited to:

Sourcing and developing partnerships with brands and people committed to the New York Cares mission

Representing New York Cares in field events and promotional opportunities

Work with our external PR company to drive press coverage to events and initiatives, coordinate incoming media requests, organize talking points for senior staff, and pitch potential stories to reporters

Work closely with the Programs team to plan and execute media events

Work collaboratively across the organization to research, manage, and execute strategic cross-functional initiatives. Projects may include but are not limited to:

New York Cares brand initiatives: work collaboratively to integrate social media/influencer strategies and refresh branded content

Marshal resources and project manage initiatives to improve the organization’s fundraising technology and donor database

Support the maintenance and evolution of our website, newyorkcares.org

Qualification

Digital content strategyEmail marketingProject managementStrategic partnershipsInterpersonal skillsResearch skillsCultural competenceBusiness acumenCollaborationProblem solving

Required

Bachelor's degree and 6+ years of progressive professional experience, graduate degree or related certification a plus

Has excellent interpersonal skills; quickly builds rapport and trust with team members at every level and across the organization; is empathetic and adept at communicating from the stakeholder's perspective

Is a highly collaborative influencer, able to gain buy-in from varied stakeholders and persuade without authority

Demonstrates strong organization and project management skills

Demonstrates initiative and innovation. Consistently brings new perspectives, thoughtfulness, and imagination to the work; often looks beyond current practices to discover new opportunities and novel solutions

Is solutions driven; a problem solver with the ability to work toward win/win outcomes

Demonstrates the ability to research and synthesize data from a variety of sources to reach objective conclusions and enable strategic decision making

Has a strong strategic orientation; readily frames projects and solutions within the context of the organizational strategy

Demonstrates solid business acumen, is knowledgeable of New York Cares (its history, position, priorities, and programming), and stays abreast of industry trends

Is culturally competent and engages people of diverse backgrounds with awareness, humility, and sensitivity. Maintains awareness of social and racial justice issues facing communities served by New York Cares