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Freeman Company · 16 hours ago

Director Brand Marketing TFC

Dallas, TX

Full-time

Hybrid

Director/Executive

10+ years exp

Freeman Company is a global leader in events, on a mission to redefine live for a new era. They are seeking a Director of Brand Marketing responsible for shaping and elevating the parent company’s brand presence, driving strategic marketing initiatives, and ensuring a consistent and compelling brand narrative across channels.

Event ManagementEvents

Responsibilities

Develop and execute a comprehensive brand marketing strategy that strengthens awareness, engagement and market distinction of the TFC parent company, particularly with distinction from the Freeman line of business

Lead brand positioning, messaging and visual identity integration across all internal and external channels

Oversee integrated marketing strategies from concept to executing that reinforce the TFC brand positioning, ensuring alignment with overall business and growth objectives

Partner with creative, content, Events, social and PR teams to deliver cohesive storytelling that resonates with industry audiences

Use consumer insights, market research and performance analytics to inform strategy and optimize campaigns, as well as to establish benchmarks for growth

Lead agency relationships as needed as well as vendor partnerships

Inspire, coach and develop a high performing team

Monitor trends and competitive activity to identity new opportunities for growth or enhancements to overall parent company narrative

Qualification

Brand marketing strategyIntegrated marketingCreative directionMarketing analyticsCampaign managementTeam leadershipInnovative mindsetCross-functional collaborationCommunicationStrategic thinking

Required

Bachelor's degree from a 4 year accredited college or university with a concentration in Marketing, Communications, Business or a related field is required

10+ year's experience in brand marketing, integrated marketing, or related disciplines

Experience leading high performing teams or peers

Proven success in developing and executing brand strategies that drive measurable business outcomes

Strong background in creative direction, campaign management and storytelling

Proficiency in using marketing analytics, research and data to inform strategic decisions

Experience managing budgets as well as agency or vendor partners

Ability to effectively collaborate cross-functionally to drive results

Excellent communication skills with demonstrated ability to communicate to and influence executive stakeholders

Ability to thrive in a fast-paced, dynamic environment while balancing strategic priorities

Strategic thinker with strong sense of brand purpose and market positioning

Inspiring leader who fosters collaboration and creativity

Innovative mindset, with continuous push for new ways to elevate brand impact