BoF Careers · 2 months ago
Hoka Senior Director, Global Brand and Product Marketing - HOKA
Portland, AR
Full-time
Onsite
Director/Executive
15+ years expDeckers Brands is committed to fostering an inclusive workplace and is seeking a Senior Director, Global Brand and Product Marketing for HOKA. This leadership role focuses on developing and executing HOKA’s global brand strategy, driving brand love and growth through integrated marketing campaigns and product storytelling.
Marketing & Advertising
Responsibilities
Develop and lead HOKA’s global, multi-year brand strategy and integrated calendar, anchored in consumer insight and aligned with business growth objectives
Define how HOKA shows up globally across performance and lifestyle, ensuring a consistent yet flexible approach to regional market activation
Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction and authenticity in a rapidly evolving marketplace
Partner closely with regional marketing and commercial leads to ensure global consistency and local relevance
Develop and execute global GTM (Go-To-Market) strategies and brand maps that drive awareness, engagement, adoption, and brand love
Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance
Lead the development and execution of global integrated brand initiatives and campaigns that inspire consumers and drive measurable results
Partner cross-functionally with Creative, Digital, PR, Retail, and Sports Marketing teams to deliver cohesive 360 storytelling and consumer journeys across all touchpoints
Oversee global brand activations, cultural partnerships, and key moments that build brand heat, engagement and resonance across both performance and lifestyle categories
Define clear global KPIs for campaigns and ensure delivery of marketing milestones and sell-in assets on time
Lead go-to-market planning and alignment across functions to deliver consistent, impactful global product launches
Translate insights into compelling product narratives and seasonal marketing concepts that connect innovation and design with consumer benefits
Partner with Merchandising to define consumer targets, hero stories, and launch priorities for footwear, apparel, and accessories across performance and lifestyle
Lead the creation of product marketing frameworks and storytelling strategies that connect category and brand strategy
Integrate product marketing priorities into broader brand campaigns and experiences to strengthen the link between product and brand storytelling
Partner with Global Insights to identify trends, market shifts, and consumer opportunities through ongoing brand and segmentation studies
Collaborate with Retail and Visual Merchandising teams to bring product stories to life across DTC and wholesale channels
Develop and oversee HOKA’s global media strategy, ensuring a unified, full-funnel approach that drives both brand awareness and business outcomes
Partner closely with regional marketing, media agencies, and digital teams to plan, execute, and optimize paid media investments across channels (digital, social, video, OOH, broadcast, and experiential)
Establish global media guidelines, frameworks, and measurement tools to ensure efficiency, consistency, and ROI across markets
Leverage data and consumer insights to inform media targeting, creative testing, and channel optimization
Integrate media planning early in the campaign process to ensure amplification of storytelling and alignment with key brand moments and budgets
Champion a consumer-first mindset across all global marketing functions, ensuring every touchpoint reflects HOKA’s brand positioning, purpose and visual identity
Foster innovation in how consumers experience HOKA, through immersive activations, emerging media, digital experiences and community
Lead transformation initiatives that reinforce consumer-centric dashboards and measurement frameworks across teams
Ensure global consistency in storytelling while empowering local adaptation to reflect regional culture and insights
Lead, inspire, and develop a high-performing global team driving brand and category marketing
Foster a culture of collaboration, innovation, quality and accountability across global and regional teams
Champion cross-functional alignment with Product, Merchandising, Creative, PR, Social, Ambassadors, Sports Marketing and Partnerships to ensure brand coherence and commercial success
Qualification
Required
15+ years of progressive experience in global brand and product marketing, with proven expertise in integrated marketing, campaign and global media strategy, and scaling global consumer brands
Experienced in leading global brand and go-to-market strategies within performance, lifestyle, or premium consumer brands
A global brand builder and strategic storyteller who thrives at the intersection of creativity, consumer and insights
Deep understanding of the intersection between running, sport, culture, and community - and how to authentically bridge performance and lifestyle storytelling
Exceptional skills in leading global governance, agency management, and budget oversight
Proven ability to drive full-funnel media strategies that connect brand building with demand generation
Strong leadership skills with experience building, motivating and developing global teams
Excellent communication, collaboration, and storytelling skills
Trend and data informed mindset with creative sensibility - able to balance strategic vision with executional excellence
You think big, move fast, and lead with purpose. You know how to scale a brand with integrity - connecting performance credibility with cultural resonance
Benefits
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and Wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time Away from Work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, Discounts and Perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase