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Blue Shield of California · 4 months ago

Marketing and Campaign Data Analytics, Consultant

Oakland, CA, United States

Full-time

Hybrid

Senior Level

$134K/yr - $202K/yr

7+ years exp

Blue Shield of California is part of the Stellarus organization, which focuses on innovative healthcare solutions. The role involves providing critical analytics support to healthcare insurance clients by driving data-informed strategies and delivering actionable insights to optimize marketing campaigns and improve business outcomes.

Financial ServicesHealth InsuranceNon Profit

No H1B

Responsibilities

Design, execute, and analyze marketing campaigns across various channels to measure their effectiveness and provide recommendations for optimization. Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate campaign performance to stakeholders

Utilize advanced analytical techniques to segment customer data, identify target audiences, and personalize marketing messages. Develop and refine customer personas to enhance campaign relevance and drive engagement

Build and deploy predictive models to forecast marketing outcomes, identify at-risk customers, and uncover new growth opportunities. Generate actionable insights from complex datasets to inform strategic decision-making and drive business growth

Develop marketing mix, brand effectiveness, and acquisition/retention models

Create and maintain interactive dashboards and data visualizations using Tableau to provide real-time insights into marketing performance. Communicate complex data stories in a clear and compelling manner to both technical and non-technical audiences

Collaborate with the reporting manager in providing specifications for the Marketing Datamart to IT developers and ensure it is built in alignment with the analytics team’s requirements. This DataMart will support key functions such as insights generation, dashboarding, model development, and facilitate self-serve Adhoc requests via agentic solutions

Serve as a trusted advisor to Stellarus clients, providing expert analytics support and strategic guidance. Collaborate with client teams to understand their business objectives and translate them into analytical requirements

Apply strong critical thinking and presentation skills to effectively communicate insights to stakeholders. You will also manage stakeholder relationships with professionalism, demonstrating the ability to navigate conflicts and foster collaboration

Qualification

SQLPythonTableauMarketing AnalyticsSASHealth Care ExperienceGenerative AIDatabricksCRM PlatformsCloud PlatformsCritical ThinkingPresentation Skills

Required

Bachelor's degree in data science, data analytics, health informatics, statistics, engineering or related fields required

7+ years of experience in a marketing analytics role, preferably in the healthcare insurance industry

Proven experience in providing analytics support to clients or internal stakeholders in a consultative capacity

Strong proficiency in SQL for data extraction, manipulation, and analysis

Hands-on experience using SAS for data extraction and manipulation

Expertise in Python for statistical analysis, predictive modeling, and data automation

Advanced skills in Tableau for creating interactive dashboards and data visualizations

Demonstrable experience in building and deploying marketing mix models, acquisition and retention models and brand effectiveness models for marketing teams

Solid understanding of web analytics and customer journey analytics

Requires five years experience in Health Care (managed care, academic, or gov't payer)