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Wpromote · 2 months ago

Director, Audience & Connections Strategy

United States

Full-time

Remote

Director/Executive

$118K/yr - $130K/yr

6+ years exp

Wpromote is a fast-growing digital agency known for its inclusive work environment and commitment to employee well-being. The Director, Audience & Connections Strategy will blend audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers, while collaborating closely with various teams to ensure alignment with campaign objectives.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels

Conducting analysis and research to uncover category, cultural, and consumer insights

Creating meaningful consumer journeys that map the path to purchase and identify key moments of influence

Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions

Collaborating closely with media, data, account and creative teams to ensure strategies align with broader campaign objectives

Representing the agency's strategic point of view in client presentations and new business pitches

Contributing to thought leadership initiatives that position the agency as an industry leader

Qualification

Audience strategyConnections planningConsumer insightsMedia landscape knowledgeAnalytical skillsClient partnershipCampaign platformsAI tools knowledgeCommunicationPresentation skillsStrategic mindset

Required

6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment

Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward

Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels

The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results

A background supporting new business pitches and collaborating closely with media strategy

Experience presenting strategic recommendations to senior leadership

Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels

Strong analytical skills with the ability to identify meaningful insights and patterns

Experience developing consumer journey frameworks and campaign platforms

Working knowledge with AI tools and being able to design creative prompts for ideation and framework development

A strategic mindset with a consumer-centric approach

Strong communication and presentation skills that inspire clients and teams

An understanding of media planning, research, and measurement methodologies