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First Eagle Investments · 5 months ago

Digital Marketing Analytics and Reporting Manager, AVP

New York

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $150K/yr

7+ years exp

First Eagle Investments is looking for a data-driven and strategic Assistant Vice President (AVP) of Digital Marketing Analytics & Reporting to lead the measurement, analysis, and optimization of their digital marketing channels. This role involves delivering actionable insights across various digital initiatives and collaborating with multiple teams to achieve data-driven business outcomes.

FinanceFinancial ServicesVenture Capital

Comp. & Benefits

Responsibilities

Lead the end-to-end digital analytics strategy across website, email, social media, SEO/SEM, display, paid media and other digital campaigns

Partner with IT/vendors to consolidate all proprietary and third party data into a centralize database/CDP

Design, build, and maintain comprehensive dashboards and performance reports using Tableau, GA4, Google Looker Studio (required). PowerBI, Adobe Analytics, and other reporting tools knowledge is a plus

Establish key performance indicators (KPIs), trends, and benchmarks to assess digital performance, campaign efficacy, and customer engagement

Deliver clear, concise insights and recommendations to senior leadership and marketing stakeholders to inform content, campaign, and channel strategies

Partner with the web development and marketing technology teams to ensure accurate and scalable tagging and tracking (Google Analytics 4, Google Tag Manager, UTM governance, etc.)

Partner with the Client Experience Director to develop A/B testing and experimentation strategies to optimize user engagement, conversion, and ROI

Provide quarterly and annual digital performance reviews to inform broader business strategy

Ensure compliance with data governance and privacy standards within financial services

Qualification

Digital marketing analyticsData visualizationGoogle Analytics 4TableauSQLPower BIAdobe AnalyticsData privacy knowledgeCommunication skillsLeadership experience

Required

Bachelor's degree in Data Science, Analytics, Statistics, Computer Science, Marketing or related field

7+ years of progressive experience in digital marketing analytics, with at least 2 years in a leadership or strategic role

Strong hands-on proficiency in analytics platforms such as Google Analytics 4, Google Tag Manager, Tableau, and Adobe Analytics

Hands-on experience with dashboard and BI tools (e.g., Tableau, Power BI, Looker Studio)

Proficiency in data analysis languages/tools such as SQL, Excel, and Python or R

Demonstrated ability to translate data into business insights and influence strategic decision-making

Exceptional communication and presentation skills, with an ability to explain technical findings to non-technical stakeholders

Preferred

Master's degree

Familiarity with marketing automation platforms and CRM systems (e.g., Salesforce, Adobe Marketo/AEM Sites/Target)

Experience in financial services within asset/wealth management (a plus) or other highly regulated industries

Familiarity with digital attribution models and customer journey analytics

Knowledge of data privacy frameworks (e.g., GDPR, CCPA) as it relates to digital marketing

Benefits

Generous paid time-off

Medical/dental/vision healthcare plans

401(k) retirement and profit-sharing plans

A flexible/hybrid work environment

“dress for the day” flexible work attire

Many more great benefits

Company

First Eagle Investments

First Eagle is an independent investment management firm that manages approximately $161* billion in assets (as of 06/30/25) on behalf of institutional and individual clients.

Founded in 1864

New York, New York, USA

501-1000 employees