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Fallen Media · 2 months ago

YouTube Series Lead

NYC Metro Area

Full-time

Onsite

Senior Level

Fallen Media is a next-generation studio creating original formats for YouTube and other platforms. They are seeking a YouTube Series Lead to develop and scale breakout unscripted YouTube series, working closely with talent and production teams to optimize content for maximum viewer engagement.

Media and Entertainment

Responsibilities

Develop new unscripted/reality YouTube formats from concept → pilot → full series

Build repeatable, scalable format engines (challenge shows, game-based formats, docu-style, live, social experiments, etc.)

Lead creative development: treatments, pitch decks, beatsheets, story design, and pilots

Oversee production across pre-pro, shoots, and post to ensure pacing, tone, and storytelling that maximizes retention

Collaborate closely with producers, editors, talent, and creators throughout execution

Use performance data (CTR, retention, watch time) to refine formats and guide programming decisions

Identify and cast high-potential hosts/creators for new series

Help shape the creative and programming strategy for new YouTube channels across Fallen Media

Continuously monitor cultural trends and translate them into high-opportunity new shows

Qualification

Unscripted content developmentFranchise-ready formatsCreative leadershipInternet-native storytellingYouth culture understandingShowrunner mindsetPacingCultural trend monitoringStorytelling

Required

Background in unscripted, reality, formats, or digital storytelling — TV development, documentary, branded content, or social video are all relevant

Experience developing or executing repeatable, franchise-ready formats

Strong creative instincts around pacing, stakes, humor, emotional payoff, and audience hooks

Ability to lead like a showrunner — owning the vision from idea to delivery

Deep understanding of internet-native storytelling and youth culture

Comfort working in fast, iterative environments where shows evolve weekly

format brain, creative leadership, and taste

Preferred

prior YouTube experience

Company

Fallen Media

We develop the most bingeable short form stories and dedicated communities across the platforms Gen-Z loves most.

Founded in 2020

New York, New York, USA

11-50 employees

http://www.fallenmedia.com

Funding

Current Stage

Early Stage

Leadership Team

Sol Betesh

Co-Founder & CEO

Rowan Winch

Co-Founder & Chief Social Officer

Company data provided by crunchbase