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Wilton Brands · 3 days ago

Net Revenue & Performance Specialist

Naperville, IL

Full-time

Hybrid

Mid Level

3+ years exp

Wilton Brands is a global heritage brand with a 95-year history in baking and decorating. The Net Revenue Management (NRM) & Performance Specialist will play a critical role in driving profitability and commercial excellence by developing and executing strategies that optimize pricing and trade investments across various channels. This role requires collaboration with Sales, Marketing, Finance, and Supply Chain to translate insights into actionable plans to enhance growth within major accounts.

Hospitality

Responsibilities

Develop and maintain pricing strategies by customer, channel, and category (bakeware, cake decorating, seasonal)

Conduct price elasticity and margin impact analysis to identify optimal list and net pricing

Partner with Sales and Finance to evaluate trade spending and identify opportunities to improve ROI

Support the creation and communication of price increase proposals and tariff-related adjustments to customers

Lead implementation of Wilton’s 5-Levers NRM Model: Pricing, Pack Price Architecture, Promotions, Mix, and Trade Terms

Identify margin opportunities by SKU, category, and retailer using shipment, POS, and syndicated data

Develop post-event analysis templates to evaluate promotional performance and recommend optimizations

Build and manage NRM dashboards and KPIs to monitor profitability and trade effectiveness

Deliver regular performance reviews highlighting key revenue drivers, mix shifts, and pricing gaps

Partner with FP&A to align financial forecasting with gross-to-net improvements

Collaborate with Sales to develop customer-specific pricing stories and promotional plans

Partner with Marketing to ensure pricing and value strategies are aligned with brand positioning

Support Supply Chain in anticipating cost changes (e.g., steel tariffs) and integrate impacts into pricing scenarios

Support transformation initiatives to standardize revenue performance tools and scorecards

Drive automation of pricing and profitability tracking using Power BI, Excel, and ERP systems

Contribute to the annual operating plan by providing insights on pricing, mix, and trade effectiveness

Qualification

Pricing OptimizationNet Revenue ManagementAdvanced ExcelPower BIAnalytical SkillsRetailer Systems ExperienceCommunication SkillsCross-Functional CollaborationStrategic ThinkingGrowth Mindset

Required

Bachelor's degree in Finance, Business, Economics, or related field required

3–5 years in CPG pricing, trade marketing, finance, or category management

Advanced Excel (pivot tables, VLOOKUPs, data modeling)

Strong analytical mindset with ability to translate data into actionable insights

Excellent communication, influencing, and presentation skills across functions

Demonstrated ability to balance strategic thinking with hands-on execution

Ability to develop & maintain relationships while collaborating cross-functionally within areas of the business

Demonstration of growth mindset by embracing the qualities of agility, curiosity, accountability, and innovation consistent with Wilton's Culture Recipe