Lavazza Group · 2 days ago
Category Marketing Manager (Office Coffee)
West Chester, PA
Full-time
Hybrid
Mid, Senior Level
5+ years expLavazza Group is a large, internationally recognized company present in 90 countries, known for its quality coffee products. The Category Marketing Manager for Office Coffee Services will be responsible for setting and executing the strategy for the OCS Channel, including category vision, innovation, and collaboration with various teams to enhance category management capabilities.
CoffeeFood and BeverageManufacturing
Responsibilities
Setup shopper & consumer studies and to identify main AFH (focus OCS) shopper trends to build Flavia Category Vision and develop ad hoc OCS category programme in partnerships with top customers
To assess category trends for OCS Channel, and to identify opportunities related to new product launches and its related activation plan
Responsible for OCS Innovation (portfolio) activities, including business requirement definition, business case development, and on-going marketing project support
To analyze IoT data and getting insights about Lavazza/competitors/coffee segments trends to identify tactical and strategic portfolio opportunities
Build Flavia portfolio management strategy, catching new partnership opportunity and to lead and execute the innovation process
Build Flavia portfolio pricing strategy with the objective of maximizing Lavazza marginality and boosting assortment velocities
To build Assortment & Merchandising guidelines, providing local trade marketing team with the base to build country assortment priorities and distribution targets
Work with the Commercial Strategy team to build related Selling Story about Category Development and support Flavia system implementation at local level
Support OCS Director in managing Category Management related budget expenditures (budget planning & monitoring)
Qualification
Required
Bachelor's degree preferably in Business Management, Marketing, or related field
5-7 years of work experience in Trade Marketing and Category Management
Familiarity with Sales Value Chain, Shopper Insight, Portfolio Strategy Setup, and Customer Management
Ability to setup consumer & shopper research, interacting with agencies and managing main research tools
Strong communication and project management skills
Strong proficiency in MS Office Suites
Familiarity in working within international contexts
Ability understand and manipulate syndicated data such as Nielsen, Numerator, IRI
Trustworthy team player who thrives in fast-paced environments
Ability to travel as needed up to 25% of time
Preferred
Previous experiences within coffee industry is a plus
Benefits
Competitive Medical, Vision, Dental Benefits
401K Package
Employee Assistance Program
Hybrid Work Schedule
Ability to be barista certified
Tuition Reimbursement
Performance Development Plans
Employee Discounts
Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
Flexible business casual dress code - jean friendly!
Free coffee, anytime!
Company
Lavazza Group
Lavazza Group offers ground coffee, and coffee beans, and manufactures coffee products.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Davide Riboni
President and CEO BU Americas
Luca Mattone
CFO Americas
Recent News
2025-11-14
2025-11-10
Company data provided by crunchbase