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GE HealthCare · 2 weeks ago

Regional Manager, Field Marketing – US Molecular Imaging - Cardiology (CALIFORNIA)

California, United States

Full-time

Hybrid

Senior Level, Lead/Staff

$139K/yr - $208K/yr

10+ years exp

GE HealthCare is a leading company in the medical technology sector, and they are seeking a Regional Field Marketing Manager. This role involves localizing and executing brand strategies, supporting sales teams, and managing educational and demand-generation programs in the cardiology molecular imaging market.

AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical

Growth Opportunities

No H1B

Responsibilities

Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, by focusing on the clinical benefits and utility of cardiac PET

Collaborate with regional sales directors and CPAMs to co-develop regional and localized marketing in-field demand generation activities and support the territory plans

Identify, develop, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows

Execute and manage regional demand and clinical education marketing programs, including but not limited to referral development campaigns and cardiology in-person and digital outreach, clinical cardiology grand rounds and other cardiology educational events/speaker presentations in collaboration with regional advocacy team

Support referrer site activations by delivering field materials, referral kits and training resources for cardiology referring physician offices

Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, referral development programs, educational programing that address clinical understanding and key clinical barriers or enablers

Partner with sales leadership to develop territory specific go to market plans and customer activation activities ensuring aligned goals, messaging and resource allocation

Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician cardiac PET knowledge growth, and site conversion metrics

Collaborate with Marketing Franchise team and Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing assess and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights

Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field intelligence reporting and active participation in brand and strategic planning, QBRs and launch team meetings

Ensure Regulatory, Legal and Compliance stakeholder alignment for all field marketing activities including content, programs, local shows, clinical education meetings, peer-to-peer meetings and community engagements

Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring marketing strategies are being supported locally

Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties

Will own regional level metrics for referrer activities, educations activities and demand generation goals

Qualification

Pharmaceutical marketingProduct launchBrand managementCardiology knowledgeCross-functional collaborationStrategic thinkingSales coachingAnalytical skillsCommunication skillsProject management

Required

Bachelor's degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred

10+ years of pharmaceutical marketing experience, including product launch and brand management

Experience launching complex pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings

Proven leadership experience in managing teams and cross-functional collaboration

Strong strategic thinking, financial acumen, and excellent communication skills

Ability to manage complex projects with multiple stakeholders in a fast-paced environment

Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility

Willingness to travel 50% of the time in field and with customers and running regional/local events

Preferred

MBA or advance degree preferred

Benefits

Medical

Dental

Vision

Paid time off

A 401(k) plan with employee and company contribution opportunities

Life

Disability

Accident insurance

Tuition reimbursement

Company

GE HealthCare

Glassdoor4.2

GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892

Chicago, Illinois, USA

10001+ employees