Columbus McKinnon · 1 day ago
CRM Architect
Charlotte, NC
Full-time
Onsite
Senior Level
5+ years expColumbus McKinnon is a leading worldwide designer, manufacturer and marketer of intelligent motion solutions. The CRM Architect/Manager provides strategic leadership in customer relationship management, focusing on architecting and optimizing Salesforce systems and processes while expanding responsibilities to include team leadership and broader CRM program management.
Consumer ElectronicsElectronicsManufacturing
Hiring Manager
Sara Perry
Responsibilities
Lead CRM system design, architecture, and roadmap development in collaboration with IS, marketing, sales, and customer service teams
Implement and maintain Salesforce configuration changes, including Flows, assignment rules, approval processes, fields, page layouts, record types, apps, actions, and dashboards
Design and develop custom applications using Apex, Lightning Web Components, and Visualforce
Manage integrations with third-party applications and external systems (e.g., ETL/iPaaS tools, AppExchange apps)
Conduct proactive system maintenance including release updates, health checks, and sandbox management
Oversee data quality initiatives, including imports, deduplication, and automation of data processes
Serve as the company’s primary point of contact for our CRM vendor (Salesforce)
Support marketing automation efforts (e.g., Pardot) and leverage CRM data for targeted campaigns
Facilitate Steering Committee/CRM Governance meetings with key stakeholders to help drive activities best aligned with company priorities
Manage user roles, profiles, permissions, and license provisioning
Promote user adoption through training, documentation, and communication of platform changes
Monitor CRM usage and identify opportunities to leverage underutilized features
Respond to user tickets, troubleshoot bugs, and deliver system enhancements to improve usability and performance
Lead change management initiatives and ensure effective communication across teams
Stay current with Salesforce releases and industry best practices
Actively engage in the Salesforce community and represent the company at relevant events
Qualification
Required
Bachelor's degree or equivalent professional qualification
5+ years of CRM management experience, 3+ years with Salesforce specific experience
Salesforce Administrator certification required; Advanced Administrator or Sales Cloud preferred
Experience with Pardot, Einstein AI, and Translation Workbench is a plus
DevOps/Release management experience preferred
Experience in both hands-on CRM architecture and team/project leadership is preferred
Preferred
Advanced Administrator or Sales Cloud certification
Experience with Pardot, Einstein AI, and Translation Workbench
DevOps/Release management experience
Experience in both hands-on CRM architecture and team/project leadership
Company
Columbus McKinnon
Global manufacturer of Material Handling Products and leader in training,
1001-5000 employees
H1B Sponsorship
Columbus McKinnon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (2)
2022 (1)
2021 (2)
Funding
Current Stage
Public CompanyTotal Funding
unknown1996-03-01IPO
Leadership Team
D
David J. Wilson
President and Chief Executive Officer
Recent News
2025-11-05
2025-10-31
Company data provided by crunchbase