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Coach · 1 week ago

Manager, Social Media, Coachtopia & Coach

New York, NY

Full-time

Onsite

Mid, Senior Level

$90K/yr - $100K/yr

5+ years exp

Coach is a global fashion house committed to innovation and inclusivity. They are seeking a social-savvy Manager, Social Media to lead content strategies and social media growth for both Coach and Coachtopia, collaborating with various teams to enhance brand awareness.

ApparelFashionLifestyleRetail

Responsibilities

Manage at least one (1) direct report to help accomplish necessary duties

Partner closely with cross functional partners to align on strategic priorities and messaging across Coach and Coachtopia

Liaise directly with executives and senior level team members to develop content strategies, manage content calendars and approvals, pitch and execute creative social ideas

Work closely with agency partners to brief and develop and approve content strategies across channels

Oversee and manage content across all Coachtopia organic social channels

Own and update the daily content calendar

Source, curate, create, and publish content on social media handles

Brief social media assets that latter back to the overarching strategic message for the season

Own all content and copy reviews, approvals, and scheduling

Closely monitor conversations relevant to the respective executives across all social channels and escalate sensitive conversations to appropriate senior team members as needed

Apply ‘always on’ community management strategy to engage followers and encourage interaction by responding to comments, interacting with other accounts, etc

Recap channel or campaign results across channels with identifiable actions to continue drive strategic growth

Develop and analyze weekly reports for Coachtopia

Work with agency partners for any reporting needs for Coach

Capture content on an ad-hoc basis

Attend in-person events and activations when needed to capture content

Accountable for all social content development, pre, during and post shoots

Attend photo shoots to oversee content capture and potential for additional content capture

Qualification

Social media strategyContent developmentCommunity managementMicrosoft OfficeSocial media platformsAnalytical skillsTeam collaborationProblem-solvingCreativityInterpersonal skills