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Haworth · 2 months ago

Demand Generation Manager - Holland, MI (remote)

United States

Full-time

Remote

Senior Level

5+ years exp

Haworth is a global pioneer in workspace design, revolutionizing how the world interacts with spaces. They are seeking a Demand Generation Manager to develop and execute digital strategies for lead generation and revenue growth, collaborating with marketing, ecommerce, and product teams to implement effective demand generation campaigns.

ArchitectureFurnitureManufacturing

No H1B

Responsibilities

Develop Demand Generation Strategies: Develop, lead, and oversee the implementation of comprehensive demand generation strategies to drive lead acquisition, pipeline growth, and revenue, ensuring alignment with company objectives and market trends

You will own demand generation end-to-end, from strategy to execution and analysis, implementing a strategy that drives the pipeline for sales-led growth and achieves revenue and growth goals

Scale demand generation programs effectively to maximize reach and optimize return on investment (ROI)

Drive the generation of high-quality leads, Develop and execute ABM campaigns and partner closely with internal teams to ensure seamless lead flow and conversion into qualified pipeline for new customer acquisition

Implement advanced lead nurturing programs that effectively guide prospects through the sales funnel, accelerating conversion from awareness to purchase

Monitor funnel metrics and identify levers for generating qualified leads and accelerating pipeline velocity and revenue growth

Integrate and leverage Artificial Intelligence and Machine Learning tools to significantly scale demand generation execution and drive efficiency and output

Optimize the use of marketing tech stack (HubSpot, CRM integrations, attribution tools) to ensure seamless campaign execution and visibility. Maintain accurate tracking and attribution of leads throughout the funnel

Leverage AI and Automation for Scale: Leverage AI and marketing automation tools to scale content creation, run experiments, optimize workflows, and accelerate campaign execution, while ensuring adherence to best practices

Build, Direct, and Optimize Multi-Channel Campaigns: Direct the execution of multi-channel campaigns — including email marketing, social media, content marketing, and paid advertising—through team coordination, monitoring performance, and refining strategies to maximize ROI

Analyze Performance and Drive Continuous Improvement: Analyze campaign performance data to generate insights, report on key metrics, and continuous optimization efforts to enhance marketing effectiveness

Stay Informed on Market Trends and Competitor Activity: Lead market research and competitor analysis efforts to identify growth opportunities, inform strategic decisions, and maintain competitive advantage while promoting innovation within the team

Lead a culture of inclusion and belonging, promoting member engagement, sustainability, and continuous improvement

Must be able to perform all essential job functions with/without accommodation

Uses office automation, communication, software, and tools used in Haworth office environment

Performs other duties within scope as assigned

Qualification

Digital MarketingDemand GenerationMarketing AutomationAI ToolsB2B ExperienceCRM SystemsLead GenerationProject ManagementAnalytical SkillsMulti-Channel CampaignsFunnel OptimizationMarket Research

Required

Bachelor's Degree in Marketing, Business, or relevant field of study

Minimum 5 years experience in Digital Marketing

2 years supervisory experience

Applicants must possess an unrestricted right to work in the US to be eligible for this position

This position is remote-eligible within the United States. However, if you reside within 50 miles of our global headquarters in Holland, MI, regular on-site presence is expected

Education Equivalency: Associate's Degree plus 2 years related experience OR 4 years related experience if no post-secondary education

Military Equivalency at www.mynextmove.org/vets/find/military