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Centric Software · 2 weeks ago

Senior Global Product Marketing Manager (Multi-Category Retail and Consumer Electronics)

United States

Full-time

Remote

Senior Level, Lead/Staff

$100K/yr - $120K/yr

8+ years exp

Centric Software is a leading provider of innovative PLM solutions for the retail and consumer goods industries. They are seeking a Senior Global Product Marketing Manager to lead marketing initiatives, define product positioning, and drive go-to-market strategies for their enterprise solutions.

Consumer ElectronicsCosmeticsFashionFast-Moving Consumer GoodsFood and BeverageFurnitureGroceryHome DecorOutdoorsSporting Goods

Responsibilities

Define product positioning and value propositions for Centric PLM and adjacent solutions, ensuring clarity, consistency, and differentiation across industries and regions

Develop, own, and evolve messaging frameworks and proof points that connect product capabilities to tangible business outcomes

Partner with Product Management to translate market trends, customer insights, and competitive intelligence into actionable recommendations that inform roadmap priorities

Coordinate go-to-market and product launches, ensuring seamless collaboration between Product, Sales, and Marketing to maximize global impact

Create and execute global campaigns with Regional Marketing to drive awareness, lead generation, and pipeline growth across key market segments

Lead Analyst Relations activities — including briefings, inquiries, and RFIs — to ensure Centric’s solutions are accurately represented in key industry benchmarks and reports

Develop customer testimonials, case studies, and proof points to strengthen product messaging and support global campaigns

Leverage strong content creation and storytelling skills to produce compelling materials across diverse channels and audiences

Create and manage enablement assets — including product decks, playbooks, and competitive battlecards — to empower Sales and Marketing teams from demand generation to deal closure

Collaborate cross-functionally to ensure unified product messaging across all channels, from digital to events to customer communications

Act as an internal ambassador for product value storytelling, helping teams across the organization articulate Centric’s differentiators clearly

Monitor and analyze performance metrics related to conversion rates, win rates, and marketing-generated pipeline to refine GTM strategies and demonstrate measurable impact

Provide insights and recommendations to improve messaging effectiveness and go-to-market performance across markets

Qualification

B2B enterprise softwareGo-to-market strategiesProduct lifecycle knowledgeContent creationAnalytical skillsCommunicatorSecond language preferredFluent in EnglishProblem-solving skillsTeam collaboration

Required

A strategic, results-oriented product marketer with 8+ years of experience in B2B enterprise software, ideally within retail and consumer goods industries

Proven in developing go-to-market strategies and messaging for PLM platforms

Deeply familiar with retail and product development lifecycles, from concept to shelf

Skilled at aligning Product, Marketing, and Sales in complex, multi-regional organizations

Adept at translating technical capabilities into compelling business narratives for executive and operational audiences

Excellent at content creation — including thought leadership, sales collateral, and digital marketing assets

A strong communicator with exceptional presentation and storytelling abilities

Self-motivated, detail-oriented, and able to thrive in a fast-paced, global environment

Autonomous and able to work independently, with strong problem-solving skills

Fun, collaborative, and full of team spirit — dynamic, creative, and curious about how technology can solve real-world challenges

Fluent in English; a second language (French, Italian, German, or Spanish) is preferred