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D.R. Horton · 1 week ago

Digital Marketing Specialist-Greenville, NC

Greenville, NC

Full-time

Onsite

Entry, Mid Level

2+ years exp

D.R. Horton, Inc. is the largest homebuilder in the U.S., engaged in the construction and sale of high-quality homes. They are seeking a Digital Marketing Specialist responsible for creating and managing marketing content, overseeing social media initiatives, and analyzing marketing effectiveness.

ConstructionFinanceProperty DevelopmentReal Estate

Responsibilities

Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc

Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content

Report on the growth and analytics of all social media initiatives

Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives

Train division users on approved practices and email marketing platform changes

Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone

Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services

Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business

Ensure messages are sent to those who have opted for messages in proper form and template

Uses email analytics to re-define current processes and procedures

Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements

Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Ability to work overtime

Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business

Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM

Participate in other corporate marketing initiatives on an as needed basis

Evaluate data integrity of the DRH division CRM databases and recommend process improvements

Train new sales personnel on CRM tool for effective data capture

Coordinate and execute all video production

Participate in video pre-production strategy & planning meetings; send meeting recap notes

Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules

Develops, implements and ensures brand consistency in video development, editing, and production

Research and stay on top of industry trends in video, audio and photography

Support users of the DRH website and the CRM system

Qualification

Social Media ManagementSEO/SEMWeb AnalyticsAdobe SuiteEmail MarketingGraphic DesignHTML/CSSGoogle AnalyticsCRM Tools

Required

Bachelor's degree (B.A.) from a four-year college or university; or two to four years related experience

2+ years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment

Proficiency with MS Office and email