The HEINEKEN Company · 3 hours ago
Tropicalist Brand Ambassador
Miami, FL
Part-time
Onsite
New Grad, Entry LevelThe HEINEKEN Company is seeking a Tropicalist Brand Ambassador to represent the La Tropical brand at various events and retail locations. The role involves engaging consumers, driving brand awareness, and providing market insights while working independently and occasionally with a team.
Food & Beverages
Responsibilities
Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
Educate consumers on La Tropical’s brand story, products, and unique Miami roots
Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols
Set up and tear down branded displays and promotional materials at events
Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
Communicate real-time execution updates and consumer feedback
Drive brand awareness and trial through face-to-face sampling experiences
Support sales efforts by increasing velocity and repeat purchases
Build local brand loyalty and enhance visibility in key markets
Provide market insights and feedback to the brand team
Qualification
Required
Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling
Sales or marketing students/recent grads are a plus
Outgoing, confident, and charismatic
Comfortable approaching and engaging with diverse groups of people
Reliable, punctual, and professional
Strong communication and interpersonal skills
Passionate about craft beer and Latin culture
TIPS or SafeServe Alcohol Certification (can be completed prior to first activation)
Valid Driver's License and access to reliable transportation
Preferred
Bilingual (Spanish/English) preferred, given the South Florida market
Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
Benefits
Travel/Event Reimbursement
Branded apparel and gear provided for activations
Samples provided for events but not for personal use
Company
The HEINEKEN Company
The HEINEKEN Company is a developer of premium beer and cider brands.
Founded in 1863
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Maggie Timoney
Chief Executive Officer, HEINEKEN USA
Louis Lamar Thomas, MBA
Membership Chair Heineken Black Employee Resource Group (Co-Founder)
Recent News
InternetRetailing
2025-08-18
Mexico Business News
2024-05-07
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