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Grand Canyon Education, Inc. · 2 months ago

Brand Manager, Integrated Media Planning

Phoenix, AZ

Full-time

Onsite

Mid Level

3+ years exp

Grand Canyon Education (GCE) is a rapidly growing educational service company that provides support services to the post-secondary education sector. The Brand Manager of Integrated Media Planning will plan, develop, and execute integrated brand marketing initiatives to enhance visibility and manage media planning across various channels.

Education

Responsibilities

Support the planning, execution, and performance of traditional and digital media campaigns to drive brand awareness and revenue growth

Collaborate with internal teams, external agencies, and clients to develop effective advertising strategies aligned with overall marketing objectives

Assist with market and competitor research to identify trends and provide data-driven recommendations that inform future marketing initiatives

Monitor and analyze campaign performance, prepare detailed reports, and support budget management to ensure efficiency and measurable results

Serve as a secondary contact for the Senior Brand Manager in coordinating with media partners and clients across various advertising channels, including radio, television, digital, out-of-home, and print

Subscribe to and support GCE’s guiding principles and perform

All other duties as assigned

Qualification

Advertising planningMedia strategyMarketing analyticsCampaign executionMicrosoft OfficeAP writing styleCommunication skillsAttention to detailTeam collaboration

Required

Bachelor's degree in marketing/communications, data/business analytics or equivalent is required

3-5 years' experience in areas of brand management, marketing, advertising in-house or ad agency experience

Experience in executing multiplatform advertising campaigns (traditional and digital) for a variety of audiences

Knowledge of and experience in media strategy, buying, placement and media research

Knowledge of advertising planning, development, monitoring, measurement and analysis

Knowledge of advertising channels including radio, television, CTV/OTT, digital audio, programmatic out of home and other traditional and digital video marketing

Knowledge of media placements processes across multiple media channels

Ability to communicate effectively with outside partners, vendors and other contacts, clients and all levels of employees

Demonstrated effectiveness in marketing campaign execution and complex planning to coordinate services and/or resources

Ability to interact comfortably with high-level staff, executives and media personnel and act appropriately in making decisions in the absence of the Sr. Brand Manager

Proficient with Microsoft Office suite (Word, Outlook, Project, Excel, PowerPoint, and Publisher), MS Project or similar project management software, social media platforms

Demonstrated knowledge of AP writing style

Strong attention to detail and analytical skills

Working knowledge of marketing analytics, ROI metrics and strategy/tactics

Ability to work both independently and collaboratively in a team environment

Demonstrated commitment to professional growth and receptiveness to coaching and training

Must be able to pass pre-employment background check

Must be able to travel as needed which may require nights and weekends (Less than 25% travel)

Willingness to work occasional evenings, weekends or holidays required