SAP · 2 days ago
SAP America: Digital Marketing Expert -Event Digital Experience Strategy
New York, NY
Full-time
Hybrid
Mid, Senior Level
$122K/yr - $256K/yr
5+ years expSAP is a global leader in business application software, helping companies run better. They are seeking a Digital Marketing Expert to enhance digital event experiences through strategic vision and user experience best practices, collaborating across teams to drive engagement and measurable outcomes.
AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)ComputerData ManagementFinanceSoftware
Responsibilities
Serve as a subject matter expert (SME) in digital marketing strategy with a focus on user experience for event platforms
Lead the design and optimization of digital event experiences with a focus on usability, personalization, and measurable outcomes
Collaborate with internal stakeholders to gather, assess, and translate business requirements into strategic event marketing and technology solutions
Act as a digital event experience expert, leveraging knowledge of event programs, digital capabilities, reporting, user journeys, and personalization
Drive innovation in digital event experiences, identifying opportunities for optimization, automation, and performance improvement
Provide thought leadership and vision for digital transformation within event marketing
Guide cross-functional teams with clear communication, organizational excellence, and strong leadership during all project phases
Build and maintain strong relationships with stakeholders, offering empathetic yet strategic guidance, even in high-pressure or complex situations
Act as the liaison between requirement owners and IT, articulating requirements clearly and concisely
Develop and manage the Digital Experience roadmap, prioritizing features and enhancements based on strategic importance and expected impact
Stay up to date on the latest trends in digital marketing, event technology, and user experience best practices
Qualification
Required
5+ years of experience in digital marketing, event marketing, or user experience strategy
Proven expertise event platforms, including setup, integrations, reporting, and optimization
Strong understanding of digital user experience design, particularly for event lifecycle and engagement
Demonstrated ability to gather business requirements and translate them into actionable digital strategies
Exceptional communication, collaboration, and interpersonal skills
Strong project management and organizational capabilities
Ability to manage and resolve complex issues with a solution-oriented mindset
Visionary approach to experience design, always seeking ways to optimize and elevate user interaction and outcomes
Preferred
Experience in B2B enterprise event marketing
Proven expertise in the RainFocus platform and Adobe AEM, including setup, integrations, reporting, and optimization
Familiarity with other marketing technologies and CRMs (e.g., Marketo, Salesforce)
User experience or design thinking certifications a plus
Agile or project management certifications (PMP, Scrum) are a bonus
Benefits
SAP North America Benefits
Company
SAP
SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services.
10001+ employees
H1B Sponsorship
SAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
2023 (3)
2022 (3)
2021 (3)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.3BKey Investors
Elliott Management Corp.
2019-04-24Post Ipo Equity· $1.3B
2015-06-01Grant· $1.37M
1998-08-03IPO
Leadership Team
Christian Klein
CEO & Member of the Executive Board
Sandi de Souza
Chief Financial Officer
Recent News
Small Business Trends
2026-01-18
2026-01-16
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