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Dycom Industries, Inc · 1 month ago

Lead Digital Marketing

West Palm Beach, FL

Full-time

Onsite

Mid, Senior Level

3+ years exp

Dycom Industries, Inc is a company focused on enhancing its digital presence through effective marketing strategies. They are seeking a Lead Digital Marketing professional to manage website updates, support SEO initiatives, and collaborate with various teams to optimize digital campaigns.

EnergyProject ManagementTelecommunications

Responsibilities

Manage day-to-day website updates and enhancements across Dycom’s corporate and subsidiary sites

Build and maintain web pages and templates within the Understrap and Salient WordPress themes, applying hands-on development skills in HTML, CSS, PHP, and JavaScript

Troubleshoot and resolve front-end and back-end issues to ensure optimal website performance, accessibility, and security

Coordinate and track website projects, partnering closely with the Marketing Team, IT Website Engineering team, external vendors, and subsidiary contacts

Support SEO best practices, metadata management, and site structure improvements to increase visibility and organic performance

Monitor analytics (GA4, Google Search Console, SEMrush) to track site performance and identify actionable insights

Assist with creating and optimizing landing pages and forms for marketing and lead generation campaigns (Gravity Forms, Zapier, Smartsheet)

Collaborate with the marketing team to support email marketing efforts using MyEmma, including form integrations, testing, and performance reporting

Maintain documentation of site configurations, plugins, and workflows to ensure consistency across Dycom’s digital ecosystem

Coordinate with IT Security to ensure compliance with Dycom’s security and data protection standards

Support the rollout of new websites and digital initiatives, including landing pages, microsites, and interactive content

Qualification

WordPress developmentHTMLCSSPHPJavaScriptSEOGoogle Analytics 4SEMrushGravity FormsEmail marketingProject managementCommunication skillsCollaboration skills

Required

To be 18 years of age or older

Authorization to work in the United States for this company

3–5 years of experience in website management, development, or digital operations (corporate, agency, or multi-site environment preferred)

Proven technical expertise in WordPress frontend development experience, including Advanced Custom Fields (ACF), Understrap, Salient, and WPBakery (or equivalent page builders)

Strong working knowledge of HTML, CSS, PHP, and JavaScript

Familiarity with SEO and analytics tools such as Google Analytics 4 (GA4), Google Search Console, and SEMrush

Experience with Gravity Forms, Zapier, and Smartsheet integrations

Basic understanding of email marketing tools (e.g., MyEmma) and landing page optimization

Strong project management, multitasking, and organizational skills

Excellent communication and collaboration skills across marketing, IT, and external teams