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AMETEK · 2 days ago

Division Vice President Strategic Marketing

Mount Prospect, IL

Full-time

Onsite

Director/Executive

6+ years exp

AMETEK is a leading global provider of industrial technology solutions, and they are seeking a Vice President of Marketing to lead global marketing strategy and digital transformation for the Measurement, Communications & Testing Division. This role is pivotal in driving organic growth through robust marketing strategies, enhancing brand equity, and managing a high-performing marketing organization.

ElectronicsManufacturing

Responsibilities

Develop and execute a unified marketing strategy across all BUs, aligning with divisional and corporate goals to drive brand awareness, customer engagement, and lead generation

Lead digital transformation initiatives including AI-driven marketing tools, eCommerce, and marketing automation platforms

Collaborate with BU product managers to segment and define go-to-market strategies, value propositions, and competitive positioning

Support product launches with integrated campaigns and sales enablement tools

Establish strategic pricing best practices to drive profitable organic growth

Drive Voice of the Customer programs to inform product development and positioning

Oversee all digital marketing activities, develop strategies to boost brand presence, lead generation, and manage campaigns across channels

Utilize marketing automation tools and analytics platforms; manage relationships with external vendors and agencies

Own commercial platforms including CMS, eCommerce, customer portals, SEO/SEM, social media, and analytics. Lead migration to Sitecore XM Cloud and SAP Commerce for unified digital infrastructure

Ensure cohesive messaging and brand consistency across all digital channels

Lead marketing due diligence and post-merger integration for new acquisitions

Provide strategic input on whitespace opportunities and market adjacencies

Develop scalable marketing frameworks for newly acquired entities

Build and manage a high-performing marketing organization, including shared services and centers of excellence in low-cost regions

Identify talent gaps and hiring needs; mentor and develop team members

Foster a culture of innovation, data-driven decision-making, and continuous improvement

Guide both centralized and BU teams to drive transformation for omnichannel strength of our brands

Analyze data to track KPIs and communicate regularly with the VP/GM, BU leaders and corporate stakeholders

Analyze competitor activities and market trends to identify growth avenues

Ensure marketing initiatives deliver measurable ROI and support growth

Qualification

Global marketing strategyDigital transformationProduct marketingCommercial excellenceMarketing automation toolsData-driven marketingFinancial acumenProject managementInnovative thinkingLearning agilityCommunication