Voya Financial · 1 week ago
Sr. Salesforce Marketing Cloud Admin/Developer
Buffalo-Niagara Area
Full-time
Onsite
Mid, Senior Level
$97K/yr - $153K/yr
4+ years expVoya Financial is committed to providing better financial opportunities for everyone. They are seeking a Sr. Salesforce Marketing Cloud Administrator/Developer to support their Enterprise Wide Marketing business, focusing on developing scalable solutions within the Salesforce Marketing Cloud platform.
Financial Services
Responsibilities
Responsible for requirements gathering, development, configuration, testing and debugging Marketing Automation solutions and integrations using Salesforce Marketing Cloud Platform and ETL tools
Responsible for the Marketing Cloud subscriber model and data flow as it moves between platforms (Marketing Cloud, Salesforce, Data Warehouse, and others), to ensure processes (such as unsubscribe) are consistent
Responsible for analysis and requirement gathering as well as documenting specifications
Create and maintain all necessary documentation for developed applications
Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
Collaborate with marketing and product management teams to define and implement new functionality and product capabilities within Salesforce Marketing Cloud
Continuously analyze operational process to find and implement new efficiencies
Perform data queries (SQL and SOQL) to pull ad hoc data from database for analytics, segmentation, data import/export etc
Key contact for Salesforce Marketing Cloud Premier Support, participating in weekly meetings and liaising with designated support engineer
Qualification
Required
Bachelor's degree in Computer Science, Software Engineering, MIS or similar curriculum is required
4+ years of application development experience
2+ years Salesforce Marketing Cloud experience is a must
Salesforce Certified Marketing Cloud Email Specialist – Required
In-depth understanding of the architecture, capabilities and constraints of the Salesforce application coupled with good understanding of business processes
Database experience writing queries in SQL/SOQL, working with Data Loader, Workbench and ETL tools to perform bulk data updates
Hands-on experience with Email Studio, Mobile Studio, Content Builder, Contact Builder, Web Studio, Automation Studio and Journey Builder
Strong working knowledge of data modeling concepts, relational database systems, Object Oriented Programming and web application development
Experience with ETL, Server-Side JavaScript (SSJS), SQL, AMPscript, JSON and SOAP/REST APIs
Understanding of online user experience as it relates to email, content, and conversion
Proven ability to multitask and work in a fast-paced environment
Familiarity with agile software delivery methodologies such as Scrum
Excellent oral, presentation, and written communication skills required
Experience with Salesforce Cloud platforms - Service, Sales, Marketing and App Exchange Products
Preferred
Salesforce Certified Marketing Cloud Engagement Developer - preferred
Financial Services experience is a plus but not required
Benefits
Health, dental, vision and life insurance plans
401(k) Savings plan – with generous company matching contributions (up to 6%)
Voya Retirement Plan – employer paid cash balance retirement plan (4%)
Tuition reimbursement up to $5,250/year
Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
Paid volunteer time — 40 hours per calendar year
Company
Voya Financial
Voya Financial is a financial services company that specializes in the fields of retirement, investments, and insurance.
5001-10000 employees
H1B Sponsorship
Voya Financial has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (4)
2023 (2)
2022 (1)
2021 (5)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-06-01Acquired
2013-05-02IPO
Leadership Team
Heather Lavallee
CEO
Michael Katz
Executive Vice President, Chief Financial Officer
Recent News
2026-01-09
Coverager - Insurance news and insights
2025-12-24
2025-12-10
Company data provided by crunchbase