Pero Family Farms Food Company LLC · 1 month ago
VP of Sales - Retail
Delray Beach, FL
Full-time
Onsite
Director/Executive
10+ years expPero Family Farms Food Company LLC is a market share leader in the food industry with a strong heritage in organic farming and customer service. They are seeking a dynamic Vice President of Sales - Retail to lead their sales team, drive revenue growth, and foster strong client relationships while leveraging technology and innovative strategies.
AgricultureFarming
Responsibilities
Develop and execute a progressive, technology-driven sales strategy aligned with business objectives
Identify emerging market trends and adjust strategies to maximize revenue growth and competitive advantage
Lead, mentor, and inspire a high-energy, high-performance regional sales team
Invest in coaching and professional development, empowering team members to excel and grow into future leaders
Foster a culture of accountability, innovation, and adaptability
Build and maintain strong, long-term relationships with key clients, retailers, and distributors
Identify and penetrate new sales channels and geographically diverse markets to drive sustainable growth
Utilize data analytics and CRM tools to personalize sales approaches and optimize client engagement
Enhance sales operations by implementing cutting-edge CRM, automation, and AI-driven forecasting tools to improve efficiency
Oversee sales analytics, KPI tracking, and performance reporting to support data-driven decision-making
Partner with Marketing, Product Development, Logistics, and Finance to ensure seamless execution of sales strategies
Champion innovation in product positioning and go-to-market strategies, ensuring fresh, relevant offerings in a competitive market
Qualification
Required
Minimum of 10 years of experience in sales leadership, preferably in the fresh produce, food, or perishable goods industry
Proven track record of driving revenue growth, expanding market presence, and building high-performing teams
Strong understanding of distribution networks, supply chain dynamics, and industry regulations
Passion for innovation, adaptability, and a relentless drive for results
Ability to energize teams, navigate change, and think creatively about sales growth strategies
Proficiency in sales technology, CRM platforms, and predictive analytics tools
Strong analytical mindset with the ability to translate market data into actionable strategies
A natural leader who thrives on developing talent and building a winning culture
Ability to inspire and challenge teams to continuously improve and embrace new sales methodologies
Preferred
Fluency in Spanish or other relevant languages is a plus
Experience working in diverse, multi-market environments
Benefits
401(k)
Health, Dental, Vision Insurance and more
Paid Time Off (PTO)
Company
Pero Family Farms Food Company LLC
Pero Family Farms is a 5th generation family farming company – growing a large variety of fresh vegetables like Snipped Green Beans and Mini Sweet Peppers for families in the USA and Canada.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Nathan Hopfinger
CFO
Austin Hollins
Chief Supply Officer
Company data provided by crunchbase