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Hadley Designs · 1 month ago

TikTok Creator and Affiliate Program Manager

United States

Full-time

Remote

Mid Level

Hadley Designs is a family-founded, female-led brand redefining early education through creativity and purpose. They are looking for an Influencer & Affiliate Program Manager who will own and scale their creator affiliate ecosystem, build relationships with TikTok creators, and drive predictable growth through creator content.

E-CommercePrintingRetail

Responsibilities

Drive qualified creator posts at scale. At least 50 percent of new qualified creators who receive samples should post and stay active

Develop three or more weekly hook and script combos that make posting fast, simple, and high converting for our creators

Accelerate creator activation so new creators post within ten days of sample approval and join our WhatsApp and email communities

Maintain daily creator communication through email and WhatsApp that drives momentum, motivation, and GMV

Oversee the our sourcing team members to keep a strong pipeline of high quality creators. Approve qualified creators, reject poor fits, and run consistent quality checks. Maintain and refine the Ideal Creator Profile using performance data. Adjust sourcing targets as trends shift and control sample allocation so only aligned creators receive product

Build real relationships with rising creators and keep them supported. Re-activate inactive creators with new hooks or incentives. Host weekly video audits and guide high potential creators toward VIP tracks. Support Lives and pull new viral creators into the community fast

Write and schedule daily creator emails, keeping at least two weeks planned ahead. Track engagement, refine messaging, and repurpose strong hooks and insights into short, actionable content

Lead daily group conversations with insights, wins, and reminders. Keep energy high and posting consistent. Highlight viral examples and support rising creators in real time

Study top performing videos each week and convert insights into simple, high converting hooks and scripts. Update creative briefs, test variations, and deliver three or more fresh hook and script combos weekly