Persado · 1 month ago
Director of Product
New York, New York, United States
Full-time
Hybrid
Director/Executive
$190K/yr - $240K/yr
8+ years expPersado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. The Director of Product will lead the development of the next generation of products within Persado’s AI platform, owning the product vision and execution for their genAI platform.
Artificial Intelligence (AI)Content CreatorsContent MarketingDirect MarketingEnterprise SoftwareGenerative AIInsurTechMachine LearningNatural Language ProcessingSoftware
Responsibilities
Own the product vision and roadmap for Persado’s self-service platform, expanding the agentic experience that helps marketers generate, analyze, optimize, and launch creative that is performant and compliant
Build for simplicity and scale: design workflows that make complex compliance and performance processes effortless
Stay ahead of the curve: closely monitor the market and developments in the AI space and bring insights from the AI SaaS world into Persado’s product DNA
Integrate seamlessly into customer workflows: ensure our AI solution fits naturally into banks’ and fintechs’ existing processes, including project management tools, CMS/DAM platforms, and design platforms like Figma via plugins
Collaborate deeply with engineering, AI/ML, design, and linguistic scientists to innovate and bring powerful ideas to life quickly
Drive product growth through activation, adoption, and product-led expansion
Mentor and grow a small team of PMs as the product scales globally
Qualification
Required
8+ years of experience in product management, including 2+ in a senior leadership role
Experience building and scaling AI-first SaaS products (ideally B2B or enterprise-grade)
Proven success creating self-service, product-led user experiences that automate processes and/or drive business outcomes
Familiarity with language models, agentic experiences and at least one of: marketing tech, reg tech
Curiosity and taste: a product sense for what 'feels right' to users, and a technical grasp of what's possible with LLMs and agents
Solid understanding and experience in designing solutions with LLMs, AI agents, MCP server, RAG, vector databases and embeddings
Comfort operating in fast, startup-style environments - shipping, learning, and iterating quickly
Experience with AI design and Vibe coding tools to quickly prototype and share concepts with the broader team (Lovable, Figma make, Copilot etc)
AI Value Proposition Design – demonstrated ability to define how AI changes the product's core workflow or creates net-new user capabilities
STEM degree, engineering experience are preferred
Benefits
Persado’s hybrid working model empowers both remote and in-office work equitably
Competitive and equitable compensation
Generous benefits packages globally
401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
Employee Enrichment Fund to pursue a passion or upgrade your home office
Structured onboarding program to ensure a confident start and long-term success for new hires
Strong emphasis on career development and mobility, continuous feedback loops and performance management
Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
#PersadoCares: 2 paid Volunteer days per year and charitable donation matching
Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more
Company
Persado
Persado is a software company that provides machine learning, omnichannel, and generative ai.
201-500 employees
H1B Sponsorship
Persado has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (3)
2022 (3)
2021 (4)
2020 (4)
Funding
Current Stage
Growth StageTotal Funding
$96MKey Investors
Silicon Valley BankGoldman SachsStarVest Partners
2017-10-25Debt Financing· $30M
2016-04-05Series C· $30M
2015-01-22Series B· $21M
Leadership Team
Alex Vratskides
Chief Executive Officer and Founder
Assaf Baciu
President and co-founder
Recent News
2025-10-21
Company data provided by crunchbase