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Starshot Ventures · 2 months ago

Influencer Relationship Marketing Associate

New York, NY

Full-time

Onsite

Entry Level

$75K/yr - $75K/yr

1+ years exp

Starshot Ventures is building the most loved hydration brand in the world with its product Be LOVE™. The Influencer Relationship Marketing Associate will be responsible for managing and optimizing the influencer marketing program, ensuring high-quality creator content aligns with brand values and drives measurable business results.

Financial ServicesVenture Capital

Responsibilities

Develop briefs & coach creators toward best-in-class content

Review and approve influencer concepts & creative to ensure content alignment with strategies as well as brand standards, mission, and values

Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaigns

Ensure all contractual obligations are met and all campaigns are successfully launched

Optimize strategy and execution based on learnings

Partner closely with Brand, Studio & Growth Marketing teams to leverage creators and their content as part of our campaigns & always-on brand moments

Stay on top of trends, share case studies, and demonstrate thought-leadership across the organization

Continuously research and learn from other successful brands with a strong social media & influencer presence

Work with the Influencer Marketing Lead on the master roadmap, playbook and measurement plan to grow influencer marketing into a key brand & business driver, with measurable impact across reach & impressions, traffic & sales

Source, vet, and maintain a current roster of brand-relevant creators across all platforms, ensuring alignment on brand fit, audience quality, and rates

Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the Be LOVE™ social network

Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote Be LOVE™ products through the influencer network

Draft comprehensive and airtight briefs including objectives, hooks, claims, do's/don'ts, and full disclosure guidance

Negotiate packages, timelines, and usage rights, coordinating with internal teams (Brand, Studio) for asset creation and claim confirmation

Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers

Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement

Manage the end-to-end payment process, communication, and deliverable tracking for all influencer partnerships

Lead monthly reporting and KPI tracking utilizing platforms (GRIN, Tribe Dynamics, Lumanu) to log performance reads (e.g., CTR, CPA, GMV, save/share rate)

Collect and secure usage/ad authorization (e.g., Spark Ads, allow listing) and hand off files to the Paid Media team for content boosting and retargeting

Maintain an active, up-to-date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution

Qualification

Influencer marketingCampaign managementPerformance optimizationSocial media fluencyAnalytical reportingOrganizationCuriosity for cultureBusiness acumenClear written communication

Required

Bachelor degree in marketing or a related field

1-3+ years in influencer or creator ops at a brand or agency with hands-on booking

Platform-native fluency across TikTok, Instagram, and YouTube and comfort in each back end

Tracker discipline with links, codes, IDs, rights windows, and clean naming

FTC disclosure basics and working knowledge of claims safety and platform policies

Clear written comms and creator bedside manner that gets to yes without drama

Strong organization under weekly keep-pause-scale cadences with Buyers and Performance

Curiosity for culture and the ability to spot formats before they peak

You are social, outgoing, personable and friendly

In your spare time, you always find yourself scouting new people to follow on Instagram or are out and about making new connections with like-minded individuals

You celebrate your success, and the success of the team even more

Must have strong business acumen and entrepreneurial spirit