Altria ยท 3 days ago
Senior Manager, Enterprise Architect - Customer & Consumer (Sales & Marketing)
United States
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expAltria is a Fortune 500 company known for its iconic brands, seeking a strategic and technically skilled Senior Manager, Enterprise Architect to lead the transformation of their Customer and Consumer platforms. This role involves aligning business strategies with IT capabilities, designing and integrating sales and marketing platforms, and optimizing business processes to support future growth.
ManufacturingTobaccoWine And Spirits
Responsibilities
Align business strategies with IT capabilities across Sales, Marketing, and Retail Execution & Distribution
Define and maintain future-state reference architecture and standards for customer and consumer operations
Develop architectural artifacts including capability maps, value stream maps, and organizational models
Lead the design, integration, and migration of Salesforce CG Cloud, Experience Cloud, and XTEL TPM platforms
Re-architect and optimize Azure-based Sales Data Foundation used for Trade performance effectiveness and payment scoring
Ensure seamless integration with enterprise and external systems and adherence to industry best practices
Provide thought leadership in CRM, TPM, and MarTech solutions
Conduct business capability mapping and application rationalization
Model and improve business processes to enhance operational efficiency and identify automation opportunities
Deploy and manage enterprise architecture tools such as LeanIX and Lucid Chart
Build strong relationships with key stakeholders across Sales, Marketing, and IT
Serve as a trusted advisor and liaison between business units and technology teams
Partner with external Managed Service Providers to advance technology solutions
Qualification
Required
Bachelor's degree in Business Administration, Information Technology, or a related field is required
10 + years in senior business analyst, development, consulting, product, technology or architecture roles, ideally within the CPG industry
7+ years of hands-on experience with Salesforce CRM
Deep experience with Salesforce CG Cloud, Experience Cloud, and TPM platforms such as XTEL or Aforza
Skilled in business capability mapping, process modeling, and enterprise architecture tools like LeanIX and Lucid Chart
A solid understanding of Sales, Trade Promotion Management, and Marketing business processes highly valued
Preferred
A Master's degree in MBA and Computer Science is preferred
3+ years of hands-on experience with XTEL TPM or Aforza is preferred
3+ years of experience with Azure Data Services is preferred
3+ years of experience with MarTech tools such as Adobe Experience Platform or Digital Marketing solutions is highly preferred
Certifications in Salesforce CRM or XTEL TPM are preferred
Familiarity with Agile methodologies and modern architecture patterns
Company
Altria
Altria operates as a producers and marketers of tobacco, cigarettes and related products. It is a sub-organization of Altria.
5001-10000 employees
H1B Sponsorship
Altria has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (19)
2023 (14)
2022 (21)
2021 (11)
2020 (12)
Funding
Current Stage
Public CompanyTotal Funding
unknown1985-10-29IPO
Leadership Team
William Gifford
Chief Executive Officer
Charles N. Whitaker
SVP, Chief Human Resources Officer, Chief Compliance Officer
Recent News
EIN Presswire
2025-12-29
2025-12-22
Anchorage Daily News
2025-12-19
Company data provided by crunchbase