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Genus AI · 1 month ago

Senior Product Marketing Manager (B2B SaaS - AI/Martech/E-Commerce)

Nashville, TN

Full-time

Onsite

Senior Level

5+ years exp

Genus AI is building the next generation of dynamic product advertising. They are seeking a Senior Product Marketing Manager who will own the narrative, shape the go-to-market strategy, and help define a new category in AI-powered e-commerce performance.

AnalyticsArtificial Intelligence (AI)B2BMachine LearningMarketingPredictive AnalyticsSaaS

Responsibilities

Positioning & Messaging

Own the development of a compelling category narrative for AI-powered dynamic product advertising

Build and maintain messaging frameworks for ICPs, personas, verticals, and feature sets

Translate complex AI, creative automation, and performance optimization capabilities into clear, differentiated value propositions

Ensure consistency across website, sales collateral, product, marketing, and leadership communications

Define and run GTM plans for new product releases, features, and templates

Partner with Product to influence roadmap based on market and competitive insight

Create structured launch tiers and a repeatable launch engine across channels (website, email, webinars, PR, partners)

Build and maintain a library of sales assets: pitch decks, one-pagers, ROI calculators, demo scripts, competitive battlecards

Train sales and customer success teams on positioning and talk tracks

Build content that improves win rates and reduces sales cycles

Lead competitive intelligence: Smartly, Feedonomics, Socioh, Marpipe, ROI Hunter, etc

Conduct customer interviews and insight programs to extract value stories and shape roadmap and messaging

Build deep understanding of e-commerce marketing, product feeds, and DPA ecosystems

Create flagship product content: Case studies & customer stories, Product deep-dives, Benchmark reports, "State of DPA Creative" reports

Partner closely with founders on thought leadership, market education, and category creation

Act as the connective tissue between product, marketing, sales, and leadership

Drive clarity around who we sell to, why we win, and what differentiates us

Bring structure, rigor, and repeatability to GTM operations

Qualification

B2B SaaS Product MarketingGo-to-Market StrategyNarrative DevelopmentMarTech / AdTechE-commerce PlatformsCreative AutomationAI/ML ToolingSales EnablementContent CreationCompetitive IntelligenceCustomer InterviewsVideo StorytellingCross-Functional LeadershipWriting Skills