Sally Beauty · 2 months ago
PR & INFLUENCER MGR
Plano, TX, United States
Full-time
Hybrid
Mid Level
3+ years expSally Beauty is committed to inclusivity and self-expression, seeking a Social & Influencer Partnership Manager to enhance their position as a leading professional beauty partner. This role focuses on managing vendor relationships, developing social media strategies, and leading community engagement efforts with professional hairstylists.
MessagingRetailSocial Media
Responsibilities
Work directly with vendor and brand partner stakeholders to execute partnership assets and deliverables
Serve as the primary point of contact for assigned partner relationships and a key contributor to larger partnership accounts
Collaborate and communicate cross-functionally with Integrated Marketing and Merchandising teams to ensure alignment and flawless execution of campaigns, promotions, and programs
Track and analyze the performance of all partner marketing initiatives against key metrics, delivering comprehensive reports and insights-driven recommendations for future activity
Lead co-marketing opportunities with vendors, including content creation, storytelling, and social activations that showcase product innovation and education for stylists
Support the Integrated Marketing team on key initiatives, ensuring all partnership activity enhances the stylist community and drives measurable engagement
Managerial oversight of contract resources (specifically engagement contractors)
Lead CosmoProf’s social engagement strategy, focusing on community building, proactive engagement, and meaningful conversation with professional stylists
Develop engagement playbooks, define response tone, and set best practices for community management
Track, analyze, and optimize engagement performance to increase reach, relevance, and positive sentiment across the stylist community
Stay ahead of social trends and innovations to guide vendor and influencer partners in developing content that resonates across evolving platforms
Develop and execute social media strategies that enhance brand awareness, engagement, and loyalty among beauty professionals
Manage daily operations of CosmoProf Beauty social media platforms, ensuring consistent, on-brand, and community-driven storytelling
Proactively uncover content opportunities across the organization to highlight education, innovation, and the artistry of the stylist community
Utilize data-driven insights to measure and analyze content performance, making continuous improvement recommendations based on engagement metrics and audience behaviors
Monitor industry trends and competitor activities to identify new opportunities and potential risks, adapting strategies accordingly
Support CosmoProf Beauty legacy events, including planning and on-site execution, to ensure a seamless experience for talent, partners, and attendees
Manage influencer and talent schedules leading up to and during events to ensure smooth coordination and brand-aligned representation
Support photo and content shoots in collaboration with the Integrated Marketing and Creative teams to capture assets for social, PR, and partner initiatives
Manage influencer mailings, seeding programs, and product requests in partnership with engagement contractors to ensure timely delivery and alignment with campaign goals
Qualification
Required
3–5 years of experience in partner marketing, social media management, influencer relations, or PR (beauty industry experience strongly preferred)
Proven experience managing cross-functional marketing campaigns and multiple external partnerships simultaneously
Proficient in social media analytics, marketing tools, and influencer platforms such as Sprinklr, CreatorIQ, Sprout Social, Traackr, AspireIQ, etc
Deep understanding of social engagement best practices and data-driven content optimization
Current network of beauty industry vendor and influencer contacts a plus
BA/BS in Marketing, Communications, or a related field required
Self-starter, assertive, go-getter with high energy and desire to drive the business
Passionate about creating best-in-class experiences for both influencer partners and our customers
Exceptional relationship management skills
Strong visual and verbal presentation skills
Aptitude for thinking analytically, with results driven mindset
Flexible to a fast-paced retail world
Strong sense of ownership and accountability
Resourcefulness in solving problems
Excellent people skills and an upbeat, enthusiastic attitude
Strong organizational skills, keen attention to detail and follow through
Benefits
Medical
Dental
Vision
Life Insurance
Paid vacation and sick days
Paid holidays
Tuition reimbursement
401(k) with company match
Complementary services
Great merchandise discount
Company
Sally Beauty
Sally Beauty is a global distributor and retailer offering professional beauty products to both retail consumers.
10001+ employees
H1B Sponsorship
Sally Beauty has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (12)
2023 (9)
2022 (12)
2021 (10)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$600.03M2024-02-27Post Ipo Debt· $600M
2015-06-20Post Ipo Debt· $0.03M
2006-11-16IPO
Leadership Team
J
Jordan Bartow
CEO
Recent News
2025-10-29
Company data provided by crunchbase