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Inspire · 2 months ago

Retail Business Development Manager

Canton, MA

Full-time

Onsite

Mid, Senior Level

$90K/yr - $177K/yr

5+ years exp

Inspire is a multi-brand restaurant company that licenses its brands to CPG and service companies to enhance consumer availability. The Retail Business Development Manager will be responsible for developing and executing CPG retail programs, maintaining relationships with external partners, and driving brand growth and loyalty.

Food and BeverageFood ProcessingRestaurants

Responsibilities

As the key point of contact between various license partners and the brands, the manager will be responsible for developing and maintaining the day-to-day relationship and communications between Inspire Brands and the licensee to ensure the execution of the yearly plan for the CPG products

Align with Inspire Brand teams to identify potential areas of growth for the brands in the CPG space

Responsible for overseeing annual planning and budgeting for managed licensed businesses

Monthly forecasting and roll ups of all revenue and expenses

Identifying potential gaps and areas for growth

Lead the management of day-to-day activity, creative development and execution for a variety of marketing programs that will drive restaurant traffic and channel sales, attract new consumers, and incent purchase

Utilize a variety of traditional and non-traditional marketing tools (FSI’s, digital and social marketing, consumer promotion)

Collaborate with Integrated Marketing and/or other CPG business teams to drive cross-channel or product-focused events

Measure and analyze program results to assess business impact and opportunities for improvement

Advise tracking of licensee’s progress toward yearly plan achievement

Lead internal approval processes of various marketing and packaging elements

Ensure timely communication of retail partner business strategies and activities within the organization and out to the franchisee community

Collaborate with licensed partners in development of new product innovation and launch activities

Qualification

Marketing program managementBrand managementStrategic thinkingAccount managementMicrosoft Office proficiencyAnalytical skillsInterpersonal skillsPresentation skills