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J.D. Power · 10 hours ago

Marketing Lead - FSAAS (Financial Services & Auto Adjacent Solutions)

United States

Contract

Remote

Senior Level

5+ years exp

J.D. Power is a global leader in consumer insights, advisory services and data & analytics. The Commercial Marketing Lead will be responsible for driving localized marketing execution, collaborating with sales teams, and adapting corporate campaigns to enhance market presence and pipeline growth.

Information Services

Work & Life Balance

Responsibilities

Collaborate closely with Corporate Marketing and Sales teams to translate corporate campaigns into actionable, territory-level programs

Adapt corporate content and messaging to ensure relevance for regional markets while maintaining brand integrity

Execute local marketing activities that drive measurable pipeline impact

Own end-to-end execution of trade shows, specialty events, and sponsorships—including logistics, materials, demos, and lead capture

Manage identification, preparation, and execution of speaking opportunities, including abstracts, bios, decks, and contracts

Maintain and update business unit contact lists and ensure data integrity within the company CRM system

Report on campaign performance and KPIs to Corporate Marketing

Develop and customize client-facing presentations and support proposal development

Provide insights on segment and local market trends, customer needs, and campaign effectiveness to Corporate Marketing

Qualification

B2B marketing leadershipSales enablementCRM systems proficiencyField marketing experienceMarketing automation toolsEvent managementLead generationMarket insightsClient-facing presentations