JMARK - IT Support and IT Services · 2 months ago
Digital Marketing Coordinator
Springfield, MO
Full-time
Onsite
New Grad, Entry LevelJMARK is an IT Support and IT Services company that prioritizes a people-first approach. They are seeking a Digital Marketing Coordinator to execute their digital marketing strategy, focusing on data analysis, AI integration, and enhancing JMARK's digital presence across various channels.
Information TechnologySoftware
Responsibilities
Manage and optimize profiles for JMARK, key executives, and sub-brands
Create and execute content calendars that align with campaigns, initiatives, and events
Explore and recommend AI tools to enhance content development and scheduling
Write engaging posts, stories, and videos that reflect the JMARK brand
Monitor analytics, identify trends, and adjust strategy accordingly
Build authentic engagement and brand advocacy through social channels
Oversee review and reputation platforms (Indeed, Glassdoor, Google, etc.)
Create and manage paid campaigns across platforms such as Google, LinkedIn, Facebook, Instagram, and YouTube
Use data insights and AI-assisted analytics to refine targeting, messaging, and ad spend
Collaborate with the Copywriter and Designer to produce strong, on-brand creative
Report performance metrics and continuously optimize for conversions
Maintain and monitor JMARK and sub-brand websites for functionality, performance, and design
Build landing pages for campaigns and events
Optimize pages for SEO/GEO (Generative/AI Engine Optimization)
Collaborate with agencies on design and development projects
Use AI tools to enhance content creation, search visibility, and user experience
Develop and execute segmented, automated email campaigns in collaboration with the Growth Team
Use AI and engagement data to personalize communications and improve open/click rates
Align messaging with sales initiatives to nurture leads and support conversions
Report on metrics and continuously refine strategies
Help coordinate marketing meetings and campaign planning
Support project timelines and vendor relationships
Contribute to creative strategy and content development
Qualification
Required
Bachelor's degree in Marketing or related field (or equivalent experience)
Demonstrated experience leveraging AI tools for marketing automation, analytics, and creative efficiency
Proficiency with Google Ads, Google Analytics, WordPress, SEO, and Adobe Creative Cloud
Strong writing, communication, and design skills
Analytical mindset with the ability to translate data into decisions
Proficiency with major social media platforms and web tools
Excellent time management, organization, and problem-solving abilities
Valid driver's license, insurance, and reliable transportation
Company
JMARK - IT Support and IT Services
For over thirty years, JMARK has been providing innovative IT solutions to organizations of all sizes.
Founded in 1988
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Thomas Douglas
Chief Executive Officer
Company data provided by crunchbase