Kings League · 2 weeks ago
Head of Marketing - Kings League USA
New York, United States
Full-time
Onsite
Director/Executive
10+ years expKings League is a global phenomenon revolutionizing sports and entertainment. As the Marketing Director in the U.S., you will drive brand growth and fan engagement by creating and executing impactful, data-driven marketing strategies to generate awareness and expand the fanbase.
SoccerSportsSports Leagues and Teams
Responsibilities
Design and execute Kings League’s U.S. marketing strategy to drive B2C growth, audience engagement, and brand awareness
Localize global brand positioning for the U.S. market and define emotionally resonant brand storytelling
Build and lead a high-performing marketing team, fostering collaboration and development
Manage and optimize the U.S. marketing budget, tracking ROI and adjusting spend based on performance and market insights
Lead audience acquisition and engagement campaigns using insights on fan behavior and preferences
Segment audiences and create personalized strategies
Activate campaigns around key U.S. cultural and sports moments (e.g., Super Bowl, Spring Break, Holidays)
Plan and execute full-funnel marketing campaigns across digital, social, experiential, and traditional channels with strong B2C impact
Balance paid, owned, and earned media to maximize reach, efficiency, and performance
Lead paid media planning and grow owned channels (social, email, website)
Collaborate with PR, influencer, creative, and content teams to deliver engaging, insight-led campaigns
Continuously analyze performance, test, and optimize campaigns
Partner with e-commerce, merchandising, and licensing teams to drive product sales
Develop campaigns for product launches, exclusive drops, and seasonal promotions
Increase conversion, average order value, and customer retention, aligning with brand standards and retail impact
Qualification
Required
10+ years B2C marketing, ideally in sports, entertainment, fashion, or youth culture
Proven track record in growing communities and driving consumer revenue
Bachelor's in Marketing/Business/Communications
B2C-focused with audience, community, and revenue growth mindset
Strong analytical and insight-driven decision-making
Passion for storytelling, culture, and community marketing
Thrive in fast-paced, cross-functional environments
Marketing automation, CRM, e-commerce analytics (GA4, Shopify, Klaviyo)
Digital/social ad platforms (Meta, Google, TikTok)
Influencer marketing and partnerships; merchandising/licensing a plus
Preferred
Master's preferred
Company
Kings League
The Kings World Cup Nations is an international seven-a-side soccer tournament that brings together 16 national teams in a championship.
201-500 employees
Funding
Current Stage
Growth StageRecent News
The Express Tribune
2026-01-18
Company data provided by crunchbase