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Zip · 1 week ago

Senior Manager, Partner Marketing

San Francisco, CA

Full-time

Onsite

Senior Level

$160K/yr - $200K/yr

Zip is a company focused on simplifying procurement processes through a purpose-built platform. The Senior Manager, Partner Marketing will develop and execute marketing strategies to enhance partner relationships and drive revenue growth, while collaborating with various teams to ensure cohesive marketing efforts.

ComplianceEnterprise Resource Planning (ERP)FinanceInformation TechnologyProcurementSoftware

Responsibilities

Develop and implement a global partner marketing strategy aligned with company objectives, sales strategy, and revenue targets; Work closely with sales, marketing, product, and business development teams to ensure a cohesive and integrated approach to building pipeline with and through the strategic partners identified

Design, launch, and manage comprehensive partner marketing programs, including co-marketing campaigns, joint value propositions, demand generation initiatives, and enablement materials with top tier focus partners; Develop and deliver compelling marketing content and collateral for partners, including presentations, case studies, sales playbooks, and training materials; Oversee the creation and execution of joint events, webinars, and other initiatives to drive partner engagement and lead generation

Oversee the development and delivery of partner enablement programs, sales playbooks, and joint go-to-market strategies to ensure partners are equipped for success; Ensure partners are well-versed in our product offerings, value propositions, and competitive differentiators; Facilitate knowledge sharing and best practices among partners via the Partner Portal and Zip Academy for Partners

Ensure Zip’s top tier partners are well represented at Zip hosted regional and global events by recommending and confirming their inclusion in sessions; lead the efforts to secure sponsorships for major Zip hosted events in close collaboration with the Zip events team; plan and execute prospect facing ancillary events with top partners at Zip hosted event

Develop and execute marketing plans that drive mutual value, including partner-sourced opportunities for Zip and services revenue for partner

Work closely with product marketing, content marketing, digital marketing, and corporate communications teams to ensure consistent messaging and integrated campaign execution; Partner with sales operations to ensure effective lead flow and reporting on the impact of field and partner marketing activities on sales pipeline and revenue

Qualification

Partner marketing strategySaaS industry knowledgeCross-functional collaborationCampaign developmentRevenue generationTeam buildingLeadershipCommunication