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KnitWell Group · 1 month ago

Associate Manager, Digital Marketing

Times Square Tower-ANN-New York, NY 10036

Full-time

Hybrid

Mid Level

$65K/yr - $68K/yr

3+ years exp

KnitWell Group is a company focused on empowering women through modern clothing. The Associate Manager, Digital Marketing will support the execution and optimization of customer retention channels, including Email, SMS, and Direct Mail, while collaborating with cross-functional teams to drive performance and engagement.

ApparelFashionLifestyleRetailWomen's

Responsibilities

Independently drives projects and initiatives forward to meet and exceed company goals

Manages and executes: process workflow, creative brief process, asset delivery, approval, QA, etc. of digital marketing programs with key focus on Email, SMS, and Direct Mail

Develops calendars & creative schedules, manages team and agency partners to deadlines, works with merchants and site team to optimize landing pages, tests campaigns, reports on campaign performance

Possesses a keen understanding of martech tools, audience segmentation and other executional best practices

Manages agency partnerships and oversees campaigns from start to end, including ideation, briefing team members, implementation, deployment, A/B testing, optimization, monitoring, reporting and analysis

Contributes to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels

Collaborates with cross functional teams including CRM, Brand Marketing, E-commerce Analytics, Digital Merchandising, Organic Social, Loyalty/Credit Marketing & Creative & Project Management

Continuously monitors channel performance and ensures that campaigns meet or exceed KPI’s

Participates in the cross-flow of results and best practices with the broader Marketing and Digital teams in a timely and actionable format

Qualification

Digital MarketingEmail MarketingSMS MarketingData AnalysisCRM KnowledgeProject ManagementCollaborationAttention to Detail

Required

3-5 years of Digital Marketing experience

Prior experience working with an email service provider and SMS platform with management of campaign execution and analysis is required

Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc

Data driven with knowledge across CRM, modeling and segmentation approaches and resources

BA/BS in Marketing, Business, or related major; MBA a plus

Benefits

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

Support for your individual development plus opportunities for career mobility within our family of brands.

A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.

Medical, dental, vision insurance & 401(K)

Employee Assistance Program (EAP)

Time off – paid time off & holidays