The Walt Disney Company · 1 month ago
Director Media Planning
New York, NY
Full-time
Onsite
Director/Executive
$133K/yr - $178K/yr
10+ years expThe Walt Disney Company is a leading entertainment and media organization, and they are seeking a Director of Media Planning for their ESPN Media team. This role is critical in developing and leading holistic media strategy and planning to drive brand awareness and audience engagement across various platforms.
Amusement Park and ArcadeAnimationConsumer GoodsDigital MediaE-CommerceMedia and EntertainmentMulti-level MarketingPerforming ArtsResorts
Responsibilities
Analyze market trends, fan insights, and competitive landscape to identify opportunities and develop innovative media approaches
Develop strong partnerships with external media buying agencies and key media partners to maximize spend & alpha testing opportunities
Develop a comprehensive media strategy that aligns with business objectives
Steward effective communication and understand needs of marketing teams, internal stakeholders, and external league partners ensuring team is set up to effectively execute campaigns across ESPN O&O and paid media channels
Partner with Research & Analytics teams to evaluate performance and make data-driven decisions to influence future strategies
Encourage a culture based on teamwork, collaboration and intellectual ownership to drive results as well as manage, coach, and mentor managers and employees to inspire career growth
Provide digital marketing & creative thought leadership based on media results across ESPN Marketing
Collaborate with Sports Marketing departments to drive audience expansion and reach across various properties
Qualification
Required
Minimum 10 years of experience in strategy and planning for large media campaigns
Minimum 3 years of experience in leadership and development, directly leading, managing, and growing teams
Experience with Performance Marketing, focusing on the path to purchasing objectives
Experience in engaging, managing and building relationships with senior and executive level leaders
A progressive mindset with proven success driving a business forward with innovative ideas
Excellent verbal and presenting skills to be an effective and persuasive communicator
Experience w/ audience targeting, data & tagging needs; implementation, reporting and measurement
An eye for emerging industry trends and topics, with an ability to shape business-building opportunities
Fluency in managing cross-functional collaborators to deliver unified work
A data-driven mentality, with a hunger to continuously refine strategy, performance and opportunity through insights
Deep understanding of the media landscape, consumer behavior, media consumption, and how to connect strategic thought leadership with activation across both digital and traditional channels
Bachelor's degree in marketing, business, or a related field
Preferred
Creative thinker who enjoys finding creative solutions by bringing brands together in unique and unexpected ways
The ideal candidate should be passionate, take initiative, have superior relationship skills, effectively multi-task, and is detail oriented
Sports/entertainment experience preferred
Demonstrates strong critical thinking and problem-solving skills with an ability to translate complex data into actionable insights in a clear and concise manner
Driven self-starter who is comfortable working both independently and collaboratively across multiple departments and disciplines in a fast-paced environment
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package
Full range of medical, financial, and/or other benefits
Company
The Walt Disney Company
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
10001+ employees
H1B Sponsorship
The Walt Disney Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (83)
2024 (63)
2023 (96)
2022 (130)
2021 (30)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$11BKey Investors
Citibank
2020-04-13Post Ipo Debt· $5B
2020-03-20Post Ipo Debt· $6B
1978-01-06IPO
Leadership Team
Robert Iger
CEO
Christine M. McCarthy
Senior Executive Vice President & Chief Financial Officer
Recent News
2026-01-08
2026-01-07
Company data provided by crunchbase