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Lexicon · 1 month ago

Digital Brand Strategy & Analytics Lead

Town and Country, MO

Full-time

Onsite

Senior Level

7+ years exp

Lexicon Services is a company focused on enhancing brand reputation and client experiences. They are seeking a Digital Brand Strategy and Analytics Lead to oversee brand sentiment, manage communication strategies, and conduct client research to inform strategic decisions.

BillingCMSEnterprise Resource Planning (ERP)LegalSaaSSoftware

Responsibilities

Closely monitor and strengthen brand sentiment across review platforms, social media, earned media, search trends, and internal feedback channels

Manage and enhance online review programs (Google Business, BirdEye, etc.), ensuring timely and professional responses that improve overall review volume and quality

Develop and optimize feedback collection strategies to strengthen client satisfaction and brand trust

Identify emerging themes, risks, competitors, and opportunities and translate findings into actionable recommendations for leadership and marketing teams

Stay ahead of emerging digital trends - particularly in artificial intelligence, reputation management, and review-ecosystem optimization - and recommend adoption opportunities for the firm

Maintain consistent messaging frameworks for internal announcements and client communications

Partner with internal teams to ensure responses and client messaging reflect the firm’s values and tone

Support communication alignment across attorneys, offices, and departments to reinforce a unified client experience

Ensure brand voice, tone, and visual consistency are reflected across all touchpoints (website, attorney bios, office pages, social, collateral, and video)

Refine and evolve brand messaging over time based on client insights and market shifts

Coordinate with the PR agency on message alignment, earned media opportunities, and responses during sensitive or high-visibility situations

Develop a deep, ongoing understanding of our clients - their needs, motivations, concerns, and decision triggers

Plan and execute surveys, audience studies, and focus groups (in partnership with internal or external research partners)

Synthesize qualitative and quantitative data into insights that guide service delivery, messaging, and marketing strategy

Maintain a clear narrative of who our clients are and how sentiment changes across their journey

Contribute to social media strategy, messaging pillars, and editorial calendars to ensure consistent engagement

Support planning and scripting of video and digital content that authentically expresses the firm’s tone, values, and mission

Use analytics tools (e.g., Google Analytics 4, Adobe Analytics) and measurement platforms to track KPIs and reputation performance

Report regularly on review trends, social listening metrics, sentiment shifts, and competitor positioning

Create high-level presentations, dashboards, and narrative-driven reports that translate data into insights for executive leadership

Qualification

Digital marketingReputation managementSocial listeningAnalytics toolsSEO/SEM principlesClient researchCommunication skillsPowerPoint presentationsBrand integrityCross-functional collaboration

Required

Bachelor's degree required; Master's degree preferred in Marketing, Communications, Business, or a related field

7–10 years of experience in digital marketing, reputation management, or brand strategy - preferably within professional services or a multi-location organization

Relevant professional certifications, memberships in marketing or digital-industry organizations, and participation in speaking engagements or conferences will be taken into consideration

Deep experience managing social listening and review platforms (e.g., BirdEye, TrustPilot) and optimizing Google Business and local listings

Strong understanding of SEO/SEM principles, digital reputation metrics, and social media management

Skilled in analytics tools such as Google Analytics 4 and Adobe Analytics, with a proven ability to interpret data, identify insights, and translate findings into ROI-focused recommendations

Ability to conduct or coordinate research projects - including surveys, interviews, audience studies, and focus groups - and synthesize qualitative and quantitative results into actionable insights

Exceptional written and verbal communication skills with the ability to create and present narrative-driven reports, executive presentations, and PowerPoint decks that influence decision-making

Demonstrated success collaborating with PR or communications teams and external agency partners

Strong cross-functional relationship builder capable of aligning messaging and reputation strategy across departments and offices

High energy, self-motivated, and passionate about brand integrity, client satisfaction, and digital innovation

Benefits

Industry-Leading Health Coverage: Access to top-tier health, dental, and vision insurance plans, ensuring you and your family stay healthy and protected.

Financial Security: Enjoy peace of mind with life insurance, as well as both short-term and long-term disability coverage.

An Investment in Your Future: Our competitive 401(k) plan with company match, helps you plan ahead, with opportunities to build and grow your retirement savings.

Flexible Spending Options: Take advantage of flexible spending accounts (FSA/HSA) to cover out-of-pocket medical, dental, and childcare expenses with pre-tax dollars.

And So Much More: From wellness programs to additional perks, we go above and beyond to create a workplace that values and supports you every step of the way.