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JPMorganChase · 2 hours ago

Marketing Strategy Lead, Consumer Bank (Paid Media)-Vice President

Columbus, OH

Full-time

Onsite

Mid, Senior Level

7+ years exp

JPMorganChase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals. As a Marketing Strategy Lead (Paid Media), you will manage acquisition marketing programs designed to drive new-to-deposit household growth profitably through paid advertising campaigns.

Asset ManagementBankingFinancial Services

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results

Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative

Work with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance

Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements

Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization

Present strategy and performance updates to senior leadership and cross-functional stakeholders

Lead reporting including forecasting, performance, and test results

Qualification

Performance marketingDigital marketingMarketing budget managementData-driven decision makingProject prioritizationAnalytical skillsCollaborationPresentation skillsMulti-taskingMicrosoft ExcelMicrosoft PowerPointFinancial services experienceCreative problem-solvingDetail-oriented

Required

Has deep performance marketing experience in traditional direct response and digital marketing channels

Is experienced manager of marketing budgets, forecasts, and expected returns

Has ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization

Skilled working in a highly matrixed organization and using data to influence stakeholders and partners

Is a fantastic partner who leads through strong collaboration; recognized as a team player

Is data-driven and analytical, while also being a creative problem-solver

Is focused on how marketing drives quantifiable business results

Is vigorous and thorough in their management of details; proven ability to take initiative

Excels at managing multiple initiatives simultaneously within tight deadlines

Excellent written and verbal presentation skills

Highly proficient in Microsoft Excel and Power Point

Preferred

7+ years of marketing experience, preferably with expertise in digital marketing and paid media

Financial services industry experience a plus

Loves testing, learning, and taking calculated risks

Understands the big picture, considering impacts outside their given initiatives

Comfortable with continuously changing priorities

Benefits

Comprehensive health care coverage

On-site health and wellness centers

A retirement savings plan

Backup childcare

Tuition reimbursement

Mental health support

Financial coaching

Company

JPMorganChase

Glassdoor4.0

With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.

Founded in 2000

New York, New York, USA

10001+ employees

https://www.jpmorganchase.com/

H1B Sponsorship

JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2855)

2024 (3469)

2023 (3395)

2022 (3594)

2021 (2515)

2020 (2495)