Albemarle Corporation · 1 month ago
Marketing & Customer Engagement Lead
Charlotte, NC
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expAlbemarle Corporation is a values-led organization committed to transforming essential resources into critical ingredients for mobility, energy, connectivity, and health. They are seeking a Marketing & Customer Engagement Lead to drive customer engagement initiatives, manage market intelligence, and coordinate industry events aligned with commercial and marketing goals.
ChemicalConstructionCustomer ServiceManufacturingPharmaceutical
Responsibilities
Produce and distribute weekly/bi-weekly headlines summarizing critical developments in the company’s markets, customers, and competitors
Monitor news sources, industry reports, and market trends to keep stakeholders informed of key updates
Provide concise, actionable insights derived from weekly updates to support decision-making processes
Manage and maintain an organized repository of market intelligence resources for internal use
Lead the gathering of market intelligence from events, trade shows, and conferences by building processes and forms for attendees to complete that succinctly captures intelligence from sessions, networking, and analyzing industry discussions
Working with the data science team, develop processes to leverage AI tools and technologies to build comprehensive market intelligence reports, identifying key insights and trends more efficiently
Own the Design of the VOC corporate standard to be deployed
Executing VoC surveys to gather actionable feedback from customers that meet the needs of business
Analyze survey results and collaborate with cross-functional teams to improve products, services, and customer experiences to advance ALB’s market-backed approach
Maintain a robust VoC program to ensure continuous improvement in customer engagement, working with sales and product management
For tradeshows –plan, coordinate, and execute trade shows, conferences, and other events to showcase the company’s products and services to meet the business needs and priorities based on Commercial & Marketing team goals
Work and collaborate with corporate marketing communications team to ensure brand consistency and impactful customer experiences at all events
Manage event budgets, logistics, vendor relationships, and on-site operations, as focal point from Business
Summarize and share ROI from tradeshow and events
As a leader in the Marketing Activation team, work with sales and marketing communications in the development and execution of digital marketing plans to promote events, trade shows, webinars, and educational campaigns as focal point from business – representing commercial & marketing teams’ needs and goals
Work and collaborate with corporate marketing communications team to develop and manage targeted online advertising, email marketing, and social media campaigns to drive attendance, engagement
Manage all post-nurturing campaigns for opportunity pipeline development, customer engagement and retention
Summarize and share ROI from digital marketing activities by partnering with the digital marketing lead
Utilize analytics tools to track the success of campaigns and digital marketing tactics to optimize performance, and report outcomes to stakeholders
Collaborate with corporate marketing communications team for the design and distribution of promotional materials for events and webinars
Coordinate webinar logistics, including platform management, speaker preparation, and post-event follow-ups
Partner with ALB internal teams such as sales, marketing, product management, corporate communication team, regulatory product stewardship team, government/external affairs team and R&T team, to align market intelligence efforts with business objectives
Act as the focal point of contact for external partners, vendors, and industry organizations for tradeshows and event management, based on the alignment with corporate communication team
Qualification
Required
Bachelor's degree in marketing, Business Administration, Communications, or a related field (Master's degree preferred)
8 + years of experience in market intelligence, digital marketing, event management, or a related field, preferably within a commercial B2B environment, ideally in the chemical industry or a similar sector
Proven experience in executing market intelligence initiatives, conducting competitive analysis, and synthesizing data into actionable insights
Extensive experience in planning, coordinating, and executing trade shows, conferences, and corporate events
Experience managing Voice of Customer (VoC) programs, including survey design, data analysis, and collaboration with cross-functional teams to drive product and service improvements
Benefits
Competitive compensation
Comprehensive benefits package
A diverse array of resources to support you professionally and personally.
Company
Albemarle Corporation
Albemarle leads the world in transforming essential resources into critical ingredients for mobility, energy, connectivity and health.
5001-10000 employees
H1B Sponsorship
Albemarle Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (15)
2023 (7)
2022 (3)
2021 (1)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$2.24BKey Investors
U.S. Department of DefenseUS Department of Energy
2024-03-04Post Ipo Equity· $2B
2023-09-12Grant· $90M
2022-10-19Grant· $150M
Leadership Team
Jerry Kent Masters
Chief Executive Officer
Mark Mummert
Chief Operations Officer
Recent News
2026-01-13
2026-01-13
2026-01-07
Company data provided by crunchbase