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Infobip · 9 hours ago

Senior Integrated Marketing Specialist

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $130K/yr

5+ years exp

Infobip is a global technology company that shapes how the world connects and communicates. The Senior Integrated Marketing Specialist will develop and execute integrated marketing strategies to enhance brand awareness and regional engagement through campaign leadership and event management.

Enterprise SoftwareInternet of ThingsMessagingMobile AppsSaaSTelecommunications

Responsibilities

Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned vertical. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns

Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your vertical

Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets

Regional Field Support: As an integral member of our global marketing team and the designated IMM for your region, you are responsible for local activities and regional field support

Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials. Continuously improve based on campaign performance and feedback

Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials

Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned verticals and the segment HQ team

Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams

Events & Tradeshows: Strategically use events, webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned vertical

Qualification

Integrated marketing campaignsEvent managementAnalytical skillsProject management toolsTechnology industry experienceCommunication skillsCollaboration skillsOrganizational skillsSelf-motivatedAdaptability

Required

Proven 5+ years of experience creating and managing integrated marketing campaigns that deliver measurable results

Strategic thinker with strong analytical skills to track performance, pipeline impact, and ROI

Excellent communication, collaboration, and organizational skills

Ability to manage multiple projects in a fast-paced, high-demand environment

Event planning expertise (virtual & in-person), from logistics to post-event analysis

Proficiency with tools like Jira, Asana, Monday.com, or Trello

Knowledge with CRM tools, like SalesForce, Qlik Sense, others

Self-motivated, results-driven, and adaptable to changing priorities

Preferred

Nice to have: experience in the technology or communications industry

Benefits

Medical, Dental, and Vision insurance

Basic life insurance

401(k) plan participation with company match

Short-term and long-term disability insurance

Wellness plan of up to $500/year pro-rated based on hire date

PTO: Accrual of up to twenty-three (23) vacation days per year, accrual of up to nine (9) sick days per year, plus carryover of up to nine (9) sick days annually

Additional leave time for marriage, relocation, bereavement, and other major life events

Twelve (12) weeks of paid parental leave

Participation in employee share ownership plan (ESOP)

Fourteen (14) paid holidays annually