Mindbody · 4 days ago
Lead Product Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expMindbody is a company that equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. As the Product Marketing Lead, you will translate product capabilities into compelling stories, leading go-to-market strategies and creating engaging content for business owners in the wellness industry.
BeautyFitnessHealth CareMarketingPerforming ArtsSoftwareWellness
Responsibilities
Lead go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end
Develop engaging, scalable content tailored to business owners and decision-makers
Craft and manage customer-facing comms across in-product messaging, emails, release notes, and more
Equip Sales and Success teams with assets, training, and narratives that win trust and drive growth
Use qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities
Analyze data to guide strategy, test hypotheses, and iterate on what works
Partner cross-functionally with Product, Sales, Enablement, Pricing, and more to align on launch goals and outcomes
Bring clarity and momentum to complex projects with multiple moving parts and stakeholders
Qualification
Required
8+ years in product marketing for SaaS or B2B tech, with deep experience owning launches end to end
A strong portfolio of content that shows how you translate complexity into clarity (think decks, videos, landing pages, blogs)
Confident, precise communicator who can write for impact and speak to execs
Proven track record of enabling Sales and Success teams with effective, usable content and training
Natural collaborator across technical and non-technical teams, with clear communication in both directions
Analytical mindset - you use data to validate, optimize, and inform your work
Strong analytical instincts - you can interpret data, test hypotheses, and make informed decisions
Experience navigating ambiguity and shifting priorities with agility and optimism
Excellent project management skills - you keep workstreams on track without losing sight of creative storytelling
Deep empathy for customers, with a passion for building products and experiences that matter
Company
Mindbody
Mindbody is a wellness experience platform that allows clients to find and engage with fitness, beauty, and integrative health services. It is a sub-organization of Playlist.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$614.47MKey Investors
Sixth StreetIVPLead Edge Capital
2021-10-13Private Equity· $500M
2018-12-24Acquired
2016-01-01Post Ipo Equity
Leadership Team
Brett White
CFO
Jessica Huang
SVP, Product
Recent News
Crunchbase News
2026-01-22
2025-05-04
Google Patent
2025-04-02
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