BM Digital · 2 months ago
Director of Marketing (B2B)
United States
Full-time
Remote
Lead/Staff, Director/Executive
$350K/yr - $350K/yr
5+ years expBM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. The Director of Marketing (B2B Demand Generation) will build, operate, and scale a fully integrated growth engine to generate a predictable flow of qualified sales calls and drive consistent pipeline growth across all marketing channels.
Social Media
Responsibilities
Lead all paid media efforts across Meta, Google, YouTube, and LinkedIn
Design and manage multi-million-dollar monthly budgets with clear forecast models
Implement high-velocity testing methodologies focused on CPL, cost per booked call, MQL and CAC
Build a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and guide resource allocation
Own end-to-end creative strategy, including angles, hooks, messaging, scripts, and briefs
Direct creative teams (editors, designers, strategists) to produce high-performing assets consistently
Establish a rigorous creative testing pipeline with rapid iteration cycles
Maintain a clear framework for identifying, scaling, and retiring winning concepts
Manage the full funnel from click to booked call, including landing pages, forms, CRO, and retargeting flows
Identify and resolve conversion bottlenecks using data-driven analysis
Enhance lead quality and show-up rates through coordinated nurture and follow-up systems
Maintain accountability for funnel conversion metrics and downstream sales alignment
Architect and oversee all email and SMS programs
Build automated nurture flows, re-engagement campaigns, and segmentation strategies
Drive improvements in lead warming, call readiness, and conversion efficiency
Measure lifecycle impact on pipeline velocity and cost efficiency
Develop and manage an integrated content engine across LinkedIn, YouTube Shorts, Instagram, X, and other relevant channels
Build a high-frequency posting system that leverages internal subject matter experts
Implement processes for content repurposing and cross-channel amplification
Track organic performance and its contribution to lead volume and brand authority
Hire, manage, and develop a cross-functional marketing team
Implement operating rhythms, SOPs, and accountability frameworks
Build integrated weekly growth sprints and reporting cadences
Align closely with the Sales organization to optimize quality, pipeline velocity, and closed-won outcomes
Own the marketing P&L and performance roadmap
Qualification
Required
5–10+ years of experience in performance marketing, growth, or demand generation
Proven track record managing $500K–$3M+ monthly paid media budgets
Advanced proficiency across Meta, Google, YouTube, and LinkedIn
Strong direct-response copywriting capability
Demonstrated ability to architect and scale full-funnel systems
Strong analytical orientation; fluency with attribution, analytics platforms, and forecast modeling
Experience managing multidisciplinary teams in fast-paced, high-accountability environments
Ability to write, critique, and optimize performance-driven creative assets
Preferred
Preference for operators who have worked in B2B high-ticket funnels, performance agencies, or media-driven organizations
Company
BM Digital
BM Digital is a marketing agency that helps new and old businesses gain visibility, leads, and sales.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matas Jakutis
Co-founder & CEO
Kevin Fahey
Client Partner Manager
Company data provided by crunchbase