Sanas · 2 months ago
Experiential Marketing & Demand Gen Lead
United States
Full-time
Remote
Senior Level
7+ years expSanas is pioneering the future of human communication with its innovative real-time speech transformation platform. The Experiential Marketing & Demand Generation Lead will design and execute programs that drive pipeline growth through experiential marketing and demand generation strategies, engaging enterprise decision-makers in customer experience and communications.
Artificial Intelligence (AI)Language LearningSaaSSoftwareTranslation Service
Responsibilities
Own the experiential demand generation strategy: Develop a comprehensive experiential program that drives awareness, lead generation, and pipeline growth
Run thought-leadership webinars & virtual events: Build and manage a recurring webinar and digital event series that positions Sanas as the leader in speech understanding, creating top-of-funnel demand and nurturing prospects across the funnel
Build Sanas’s proprietary event portfolio: Lead the end-to-end design and execution of Sanas’s first annual customer conference and future branded events—owning content, agenda, speakers, experience design, and pipeline strategy
Maximize impact at industry events: Elevate Sanas’s presence at third-party conferences, ensuring all activations (booths, speaking, dinners, activations) are engineered for lead capture and conversion
Integrate with demand gen campaigns: Partner with demand gen, content, and sales teams to promote attendance, amplify event content post-event, and plug leads into nurture and ABM programs that accelerate conversion
Lead capture & follow-up strategy: Architect and optimize the lead flow—from event capture systems to CRM integration to post-event workflows that ensure sales has what they need to close deals
Measure pipeline impact: Establish and report on KPIs tied to pipeline influence, lead quality, and ROI, using data to continuously improve event formats and targeting
Manage partners and budgets: Oversee agencies, vendors, and contractors; manage event budgets with fiscal responsibility while maximizing impact. (Over time, this role may manage a junior coordinator as the function grows.)
Experiment & innovate: Identify new opportunities, formats, and creative approaches that stand out in a crowded market—leveraging AI tools to streamline workflows, personalize outreach, and generate content
Qualification
Required
7+ years of experience in demand generation, experiential/field marketing, or related growth roles, ideally in B2B SaaS or high-growth tech
Demonstrated success building and scaling webinar series or virtual events that generate pipeline
Strong understanding of demand generation metrics and how to tie experiential programs to revenue outcomes
Demonstrated experience working across both B2B and B2C markets, with the ability to tailor event strategies to enterprise buyers and consumer audiences alike
Skilled at managing budgets, agencies, and vendor partners, while rolling up sleeves to execute details
AI and tech fluency: Hands-on with CRM, marketing automation, and comfortable leveraging AI tools to accelerate content creation, personalization, and efficiency
Excellent cross-functional collaborator, able to align programs with Sales, Product Marketing, and Content teams
Creative, strategic, and resourceful—a builder who thrives in a fast-paced startup environment and can balance strategy with execution
Ability to leverage AI tools throughout the marketing process and a willingness to continuously explore new AI capabilities
Company
Sanas
Sanas is a real-time speech-understanding platform that modulates accents while preserving voices and emotions for natural interactions.
51-200 employees
H1B Sponsorship
Sanas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
Funding
Current Stage
Growth StageTotal Funding
$117.72MKey Investors
Insight PartnersHuman CapitalVillage Global
2025-02-19Series B· $65M
2023-03-23Series Unknown· $14.72M
2022-03-29Series A· $32M
Leadership Team
Shawn Zhang
Co-Founder & CTO
Recent News
2025-11-19
Canada NewsWire
2025-10-23
Company data provided by crunchbase