GSW, powered by Syneos Health · 18 hours ago
Director, Marketing Automation & Data Strategy
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$140K/yr - $155K/yr
5+ years expGSW, powered by Syneos Health, is a full-service healthcare communications agency dedicated to creating personalized brand experiences. The Director, Marketing Automation & Data Strategy will lead client initiatives in marketing automation strategy and advanced analytics, supporting clients in enhancing their omnichannel capabilities and optimizing digital marketing performance.
AdvertisingHealth Care
Responsibilities
Assist clients in implementing and managing digital marketing technologies, offering recommendations on emerging tools for enhanced performance
Collaborate closely with client stakeholders to develop strategies for improving digital campaign effectiveness, customer acquisition, and engagement across touchpoints
Act as a liaison between IT departments and clients to ensure seamless data integration into data lake and analytics platforms
Help formulate a client-centric technology roadmap, including current stack optimizations and future technology acquisitions
Support the streamlining and automation of campaign operations, focusing on maximizing performance, efficiency, and scalability
Implement marketing automation governance protocols for clients to ensure consistent and compliant technology usage across campaigns and teams
Facilitate process standardization, working closely with clients to establish best practices in marketing automation that can be replicated across campaigns and platforms
Review and document existing client workflows to identify opportunities for automation process improvements, making recommendations for standardization where appropriate
Create and maintain comprehensive documentation for clients, detailing marketing automation configurations, governance policies, and best practices for easy reference and future scaling
Partner with analytics teams to provide clients with robust tracking and reporting mechanisms for performance insights
Monitor and assist in planning for the necessary resources and infrastructure to accommodate business growth and adaptability
Support client projects in an agile environment, demonstrating flexibility as requirements and priorities evolve
Demonstrate strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Qualification
Required
5 -7+ years of data-driven marketing automation strategy experience. Please indicate the nature of the experience (i.e., agency, client, consultant). Healthcare marketing experience is a plus
Proficiency in Marketo required. Additional experience with any of the following platforms is a plus: Adobe Suite (AEM, Audience, Target, Marketo), Salesforce Marketing Cloud, Tealium, Veeva HubSpot, Pardot, or similar tools
In-depth knowledge of email marketing best practices, lead nurturing strategies, and customer segmentation techniques
Familiarity with CRM systems and their integration with marketing automation platforms
Excellent project management skills with the ability to handle multiple projects and meet deadlines in a fast-paced environment
Demonstrates effective written and verbal skills and the ability to communicate marketing technology strategies to ensure understanding amongst internal cross-discipline team members and clients to drive the work and the process efficiently—a creative and strategic mindset with a passion for innovation and continuous improvement
Experience with global clients and regional roll-outs
Preferred
Know how to assess martech system capabilities and assemble prioritized roadmaps
Value the importance of data quality as it relates to AI and ML (machine learning)
Working knowledge of APIs and ETL tools (e.g., Postman, Mulesoft, Informatica, Databricks, etc.)
Ability to understand how front-end customer experiences require back-end connectivity
Experience working with patient data to develop HIPAA-compliant CRM programs
Agile methodology experience
Benefits
Health benefits to include Medical, Dental and Vision
Company match 401k
Flexible paid time off (PTO)
Sick time
Company
GSW, powered by Syneos Health
GSW, powered by Syneos Health, is a full-service communications agency that goes beyond advertising to create personalized brand experiences with a focus in health and wellness.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase