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Chase · 1 month ago

Marketing Strategy Manager - Owned Channels- Vice President

1111 Polaris Pkwy, Columbus, OH, 43240, US

Full-time

Onsite

Mid, Senior Level

6+ years exp

Chase is a leading financial services firm, and they are seeking a Marketing Strategy Manager to drive growth through direct-to-consumer marketing campaigns on their digital Owned Channels. This role involves collaborating with centralized teams, developing growth initiatives, and managing performance tracking to enhance customer acquisition and deepen existing relationships.

BankingFinancial Services

Responsibilities

Partner with leaders of centralized teams managing Owned Channels (for example, Digital, Owned Media and/or Modelling, etc.) to pragmatically advance our customer growth results via strong collaboration and influence

Concept, develop and propose initiatives and tests that drive growth through a deep understanding of business priorities, customer segments and needs as well as Owned Channel capabilities

Create Owned Channel priorities and backlog recommendations to establish multi-quarter initiative roadmaps and growth targets

Deliver on growth targets by leading collaboration between Consumer Bank Acquisition and Owned Channel teams to ensure timely delivery of insights, deliverables and next steps

Lead Acquisition ad serving improvements in partnership Owned Media and Modelling to improve discoverability and share-of-voice of our messages

Develop and manage Owned Channel performance tracking that provide ongoing performance insights and identify gaps or opportunities to improve

Identify, triage and escalate ad performance issues for timely resolution

Qualification

Digital marketingStrategic business planningMarketing budget managementFinancial services experienceInfluencing skillsInnovationMulti-taskingTeam playerPresentation skillsInitiative

Required

6+ years of experience in digital, direct-to-consumer marketing

Team player with the ability to navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments

Proven experience crafting well-structured strategic business plans using qualitative and quantitative data and producing measurable results

Ability to present and discuss ideas with intent to persuade, educate, and enhance understanding across all levels of the organization

Experienced manager of marketing budgets, forecasts, and expected financial returns